Growth Marketing Manager

OUR  MISSION

Thyme Care is the leading value-based cancer care partner, collaborating with payers and providers to transform the experience and outcomes for individuals living with cancer. The company partners with health plans, employers and risk-bearing providers to assume accountability for enhanced care quality, improved health outcomes, and reduced total cost of care. Thyme Care's approach combines a technology-enabled Care Team and seamless integration with providers, creating a hybrid collaborative care delivery model that guides and supports the entire patient journey. Thyme Care empowers over 300 oncologists nationwide through purpose-built tech, advanced data analytics, and virtual patient engagement, driving better care and outcomes in value-based arrangements. Thyme Care is a founding member of CancerX, and is backed by leading investors. To learn more about how Thyme Care is enabling the shift to value-based care in oncology, visit www.thymecare.com.

WHO YOU ARE

We are looking for a data-driven marketer with 3+ years of healthcare/healthtech marketing experience to identify and implement campaign strategies that align with our business goals, build brand visibility, and drive growth. As a Growth Marketing Manager, you will collaborate closely with the Growth, Product and Marketing teams to develop campaigns that utilize tactics such as events, email, paid advertising, and social media, as well as work collaboratively with external partners on developing content that encourages high buyer intent. You will also be responsible for continuous campaign performance monitoring, results measurement, and making recommendations that improve campaign visibility, lead progression, and pipeline creation. 

Role Responsibilities:

• Identify the buyer journey and develop (both independently and in collaboration with external writers) corresponding content to build awareness and drive pipeline conversion.
• Develop and execute a strategic roadmap for digital engagement channels and tactics across paid social, organic social, webinars, SEM, media buys, and email.
• Develop A/B tests for ads, landing pages, and other content forms, troubleshooting and optimizing as needed.
• Deploy digital marketing campaigns and track campaign performance using Hubspot and other campaign management dashboards.
• Build and execute an SEO strategy to improve company relevancy and rank. 
• Partner with internal teams to organize and execute marketing presence at key growth-focused conference and events.
• Help lead communication to leadership on progress against KPIs, relaying successes and learnings from campaigns through data-driven reports and presentations.
• Develop subject matter expertise in oncology, health plan, and provider segments and build trusting relationships with internal and external stakeholders.

WHAT YOU’VE DONE

• Proven track record in developing and executing successful awareness and lead generation campaigns across various channels, including digital, email, events, and more.
• Familiarity with marketing automation platforms, CRM systems and B2B digital advertising platforms (Hubspot, LinkedIn Campaign Manager, Google Ads).
• Strong understanding of content marketing principles, with the ability to create and optimize content for different stages of the buyer's journey.
• Proficiency in utilizing data analytics to inform marketing strategies, measure performance, and identify opportunities for improvement.
• Strong project management and organizational skills, with a knack for building processes and ability to keep track of many moving pieces. 
• A passion for healthcare and readiness to roll up their sleeves to tackle meaningful problems at a fast-paced, high-growth startup.

OUR VALUES

At Thyme Care, our core values—Act with our members in mind, Move with purpose, and Seek diverse perspectives—guide us in everything we do. They anchor our business decisions, including how we grow, the products we make, and the paths we choose—or don’t choose.

We are committed to promoting the health and well-being of all individuals. As a provider of cancer care navigation, we recognize that those with cancer constitute a vulnerable population at risk of contracting COVID-19.  As such, Thyme Care employees are expected to be fully vaccinated against COVID-19 as defined by the Centers for Disease Control and Prevention, subject to conflicting laws and exemptions based on medical or religious objections.

Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Thyme Care. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity relative to other Thyme Care employees. In accordance with New York City law, the base salary for this role if filled within New York City is $100,000-$130,000. The salary range could be lower or higher than this if the role is hired in another location or at another level. We also believe that your personal needs and preferences should be taken into consideration so we allow some choice between equity and cash.

We recognize a history of inequality in healthcare. We’re here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal opportunity employer.