Growth Marketing Manager

Company Overview 

Join a pioneering SaaS company specializing in a cutting-edge two-way text messaging platform designed for the healthcare industry. We are on a mission to revolutionize healthcare communication and are seeking a dynamic Growth Marketing Manager to spearhead our B2B digital marketing initiatives.

Job Responsibilities

• Plan and execute all B2B digital marketing initiatives, including SEO/SEM, paid acquisition, email campaigns, and social media.
• Develop and deploy ROI-positive demand and lead generation programs at scale, with a particular focus on Account-Based Marketing (ABM).
• Increase lead generation with quarterly benchmarks for Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Track and analyze marketing campaign performance, delivering data-driven recommendations for improvement.
• Manage the marketing budget, ensuring all campaigns are executed within budgetary constraints.
• Maintain consistent messaging across all marketing channels, managing the brand effectively.
• Lead freelance professionals, including web developers and content creators.
• Collaborate with our Sales Ops team to outline client content for marketing and reporting opportunities, including case studies, new client reports, and DH presentations.
• Work directly with senior management to develop and execute the annual marketing plan.
• Coordinate with product services to identify and execute product marketing collateral for internal and external use.
• Develop best-practice marketing templates for scalability, including reporting, case studies, and testimonials.
• Track and report on web analytics and KPIs, such as new targeted traffic, new contact forms, and bounce rates.
• Manage marketing creative assets, content database, project calendar, and deliverables with key stakeholders.
• Oversee outreach marketing initiatives, including email campaigns, LinkedIn, trade shows, and collateral.
• Identify branding, marketing, and sales opportunities within the technology and healthcare sectors.
• Create and manage automation tools to enhance efficiency.
• Create and manage marketing projects and campaigns, ensuring alignment with key performance indicators (KPIs) for both sales and marketing.

Experience and Qualifications

• 5+ years of B2B digital marketing experience in a SaaS company, ideally within the healthcare sector.
• Demonstrable success in developing and deploying ROI-positive demand and lead generation programs at scale.
• Passionate about working at a start-up and blazing new trails in an emerging technology category.
• Proven results in B2B content marketing tactics, such as SEM, SEO strategy, email campaigns, and LinkedIn marketing.
• Strong experience and understanding of paid acquisition, including Google AdWords and YouTube.
• Demonstrated ability to lead integrated content marketing campaigns and initiatives.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, social media management, and analytics platforms.
• Excellent written and verbal communication skills (strong writer and copy-editor).
• Bachelor's degree in communication, business, marketing, or a related field.
• Self-starter and problem solver who proactively finds the best solutions.
• Highly organized, with a knack for managing projects and streamlining processes.
• Tech-savvy with a creative flair; familiarity with Canva, Wix, or other creative tools is a bonus.
• Ability to take charge and direct resources as needed.
• Team player mentality with a collaborative approach.

Compensation

• $75,000-80,000 base salary
• Opportunities for professional growth and development