Growth Marketing Manager

At Black Spectacles, we're a purpose driven company, aimed squarely at educating and inspiring architects across the world so they can thrive in their careers. Our platform attracts architects around the world who want to push the limits of their industry. Our content - which includes podcasts, design tutorials and exam prep - helps architects keep pace with emerging technologies and software so they can do their best work. Black Spectacles is Chicago-based with a fully remote staff. We are a BuiltIn Chicago Best Places to Work 2022 winner, and ranked #11 in Education on the INC. 5000 America's Fastest Growing Company List in 2019. To keep that momentum going strong, we're expanding our team of enthusiastic go-getters.

We're looking for an experienced and analytical growth marketer who can leverage their channel expertise, strategic vision, and analytical prowess to define and manage the acquisition and expansion strategy of our marketing programs.

The ideal candidate is a deeply analytical, quantitative thinker eager to build acquisition programs from scratch. In this role you will be expected to proactively dig into growth and optimization opportunities, launch and manage acquisition campaigns, define the strategic direction of the acquisition program, and communicate these learnings to a broader audience.

Responsibilities

• Create and drive a ROAS optimized acquisition strategy
• Lead entry into new marketing channels and testing to optimize existing ones
• Identify areas for optimization at every stage of the buyer's journey and our purchasing funnel
• Develops a strong understanding of the U.S. architecture and licensure space, including key roles and personas that regularly engage with BKS products
• Learns and synthesizes the voice of the customer, including relevant user, buyer, and market/competitive landscape through research, analytics, feedback from the sales reps, account managers, customer success, and customers
• Measure, track, and interpret key marketing performance metrics (KPIs)
• Own the A/B testing process from brainstorming, test design, synthesis of results, recommendations based on results, and implementation of those recommendations to optimize marketing campaign effectiveness
• Work and foster relationships with external vendors, partners, and agencies to execute marketing campaigns

Skills & Competencies

• 4+ years of experience in a demand generation or growth marketing role
• Understanding of paid search and paid social fundamentals, strategies, and KPIs
• Experience driving website and landing page conversion rates through prospect engagement
• Ability to analyze, summarize, and visualize data, draw conclusions and make recommendations to improve our investment and performance
• Familiarity with email marketing deployment and strategies that nurture leads and align with the buyer journey
• Proficient with HubSpot
• High comfort level with Google Analytics, Google Tag Manager, Google Data Studio and Google Optimize for testing campaign elements
• Ability to work in a fast-paced, cross-functional environment while delivering high quality, timely results
• Excellent written and oral communication skills
• Excellent project management skills and ability to track multiple simultaneous projects and deliverables

Benefits

• 'Work from wherever' policy
• Competitive health, dental, vision, short-term / long-term disability and life insurance
• Flexible Savings Accounts and Health Savings Accounts
• 4% 401k with Employer match
• Employee referral program
• Frequent team events & quarterly social gatherings

Here at Black Spectacles, our most critical Core Value is 'making it safe to share ideas', and we know our best ideas will come from a diverse group of ideators. We are committed to reducing barriers to entry both in our industry and how we grow our team, and acknowledge an equitable hiring process is the key to doing so. Black Spectacles is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex (including pregnancy, childbirth, and related medical conditions), gender identity, sexual orientation, physical disability, mental disability, intellectual disability, learning disability, age (40 and older), citizenship status, genetic information, marital status, citizenship status, military and veteran status, victims of domestic violence, status as being under an order of protection, lack of a permanent mailing address or using the mailing address of a shelter or social service provider, or any other characteristic protected by law.