Growth Marketing Manager - Acquisition

About Trafilea

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.

With over $1B+ in cumulative revenue 12M+ customers and 500+ talents across 19 countries we combine technology growth marketing and operational excellence to scale purpose-driven digitally native brands.

We own and operate our own digitally native brands (not an agency) with presence in Walmart Nordstrom and Amazon and a strong global D2C footprint.

Why Trafilea

We’re a tech-led eCommerce group scaling our own globally loved DTC brands while helping ambitious talent grow just as fast.

🚀 We build and scale our own brands.

🦾 We invest in AI and automation like few others in eCom.

📈 We test fast grow fast and help you do the same.

🤝 Be part of a dynamic diverse and talented global team.

🌍 100% Remote USD competitive salary paid time off and more.

Key Responsibilities

We’re seeking a data‑driven Growth Marketing Manager to own acquisition strategies and execution for our fast-growing brands. You’ll lead performance across media channels funnel optimization and creative messaging to achieve defined revenue acquisition and profit targets.

• Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals.

• Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability.

• Drive creative strategy by product audience and channel ensuring brand consistency.

• Prioritize improvements weekly/bi‑weekly using a 20/80 framework.

• Lead upsell/downsell testing via proprietary one‑click funnel software.

• Monitor and optimize each step in the customer journey from platform messaging through thank‑you page.

• +5 years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products.

• Experience managing six‑figure monthly ad spend across Meta Pinterest TikTok YouTube and Google.

• Skilled at interpreting consumer data to drive creative and media decisions.

• Strong collaboration and communication with creative engineering and marketing teams.

• Organized detail‑oriented and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages.