Growth Marketing Manager - B2C
Job Description
Keeper is hiring a talented B2C Growth Marketing Manager to join our rapidly growing Keeper Marketing Team. This is a 100% remote position!
Keeper’s applications have millions of users around the world and thousands of Enterprise customers. Join one of the fastest growing Cybersecurity companies and gain valuable skills developing and orchestrating a demand gen plan that significantly increases consumer user acquisition and growth.
About Keeper
Keeper Security, Inc. ("Keeper") is transforming the way organizations and individuals protect their credentials, secrets, connections and sensitive digital assets to significantly reduce the risks of identity security-related cyberattacks while gaining visibility and control. Keeper is the leading provider of zero-trust and zero-knowledge security cloud services trusted by millions of people and thousands of organizations for password management, secrets management, privileged access, secure remote infrastructure access and encrypted messaging.
Keeper's products are the highest-rated in the industry across G2, Trustpilot, PCMag and U.S. News & World Report. For the last several years, Keeper has received several InfoSec Awards from Cyber Defense Magazine for its cybersecurity enterprise software. Keeper is SOC 2 and ISO 27001 certified and FIPS 140-2 validated and Keeper is the only enterprise password management solution listed on the FedRAMP marketplace. Keeper is backed by Insight Partners, a leading venture capital and private equity firm with $90b AUM.
About the Job
Join an elite team of highly skilled marketing powerhouses and play a key role in our ambitious plans to scale our consumer business. If you are seeking an acquisition and growth marketing leadership role within a rapidly growing and in-demand organization, read on!
You’re right for this job if you:
- Are excited about accelerating growth for one of the most loved applications by consumers today.
- Like working in a fast-paced environment where you can get things done quickly, without politics, with a team that supports you, and see results of your work.
- Excel at full-funnel, multi-channel consumer user acquisition strategy and create impactful marketing campaigns to acquire new consumer users.
- Enjoy CRO experiments and seeing how they improve the business week after week
- Have the discipline to monitor mobile and web acquisition metrics, making adjustments where necessary, and make data-driven recommendations to scale acquisitions, efficiently.
- Excel at Improve and optimize channel KPIs such as install volume, user registrations, ARR, LTV, CAC and LTV:CAC ratios.
- Can be an effective collaborator with internal stakeholders across Marketing and Design to develop innovative and high-performing assets across all devices and platforms.
- Research and develop analyses on usage trends in order to understand customer behavior and deploy marketing resources more effectively. Develop a deep understanding of Keeper’s top customers to improve campaign targeting.
- Manage internal resources and external agency partners to execute and optimize digital (Email, Paid Media, ASO) and traditional (OTT/CTV, OOH) marketing campaigns. Assess and launch other marketing channels to expand reach.
- Evaluate and hire internal employees and external agencies as needed to support channel execution. Be a great leader that develops and retains top talent.
- Implement a culture of continuous campaign testing and improvement across all stakeholders.
Requirements
- At least 3 years of experience in the global consumer SaaS space.
- Passionate about performance marketing, CRO, customer marketing and analytics.
- Thrives in a fast-paced environment and constant change.
- Excellent prioritization skills and the ability to manage various projects and stakeholders concurrently.
- Hungry to achieve more, willing to experiment, eager to learn
- The ideal candidate will have experience with ASO, SEO, social and influencer marketing
Benefits
Keeper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
- Medical, Dental & Vision (Inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Keeper Security, Inc. is an equal opportunity employer and participant in the U.S. Federal E-Verify program. We celebrate diversity and are committed to creating an inclusive environment for all employees.Classification: Exempt
Date Posted
08/31/2022
Views
5
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