Growth Marketing Manager (Consumer Adoption)

The Manager of Consumer Adoption is a critical leadership position to help DailyPay achieve our revenue growth goals and objectives. In this role, you will lead the marketing strategy, planning and execution for DailyPay consumer engagement programs covering the customer lifecycle from onboarding and enrollment through usage. The role requires a solid understanding of business to consumer and user adoption programs, data analytics, campaign performance measurement, and lifecycle management. Your team will be responsible for ensuring that key metrics and goals for user enrollment and usage are achieved. If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

• Design and develop the marketing strategy and plans for the company’s consumer engagement and adoption programs
• Drive continuous awareness, and affinity, through effective and innovative marketing programs in partnership with our clients via direct (email, SMS, and in product) and indirect (display and social) channels
• Work with the DailyPay studio and Customer Success team to develop the messaging, content and creative for paid and owned channel activation
• Leverage data and insights to manage performance against enrollment, adoption and other KPIs - continuously optimizing and improving program performance
• Support strategy and enablement of A/B testing methodologies across the communications stack in an effort to continuously improve performance
• Partner closely with business teams to find opportunities for offers and promotions relating to engagement
• Collaborate with Product Engineering and Product Marketing teams to identify opportunities to develop and deliver new capabilities and features
• Collaborate with external partners to efficiently and cost-effectively augment our capabilities
• Partner with the client relationship management team to drive bespoke marketing campaigns as needed
• End-to-end management and coordination of our referral program
• Monitor and continuously improve deliverability in consultation with stakeholders
• Enforce email brand standards to ensure that all emails conform to branding and style guides. Consult with internal stakeholders to correct any issues and bring them into compliance
• Maintain email preference center and opt-out compliance. Maintain CAN-SPAM compliance

• Bachelor degree in a related field or equivalent experience
• 8+ years’ experience in demand gen or growth marketing with a focus in software/technology and/or FinTech
• Digital marketing experience and expertise managing owned & paid channels
• Strong strategic problem solver with the ability to bring thought leadership and guidance for the cross functional teams the role partners with
• Experience both collaborating with, and leading cross-functional teams in a matrixed organization
• Proven success in the development of impactful marketing communication across the consumer journey
• Experience translating insights and data into consumer value and marketing strategy
• Superb written and verbal skills as well as excellent presentation skills
• Flexible with strong interpersonal and organizational skills

• MBA
• B2B2C, loyalty, and rewards programs experience
• Experience marketing HR benefits
• Experience using a Marketing Automation Platform (Bonus: Iterable)
• Experience with SMS (bonus: Twilio)
• Experience with push/in-app notifications (bonus: Pendo)
• Experience with digital advertising
• Funnel optimization experience
• Strong problem-solving skills using a growth mindset
• Conflict negotiation skills
• Knowledge of email regulations including CAN-SPAM, CASL, and GDPR

• Exceptional health, vision, and dental care
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match