Growth Marketing Manager Agent Stack

As a Growth Marketing Manager you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform ensuring they realize the full value of Vercel’s products.

You’ll partner closely with the Growth Product Team Demand Generation Product Marketing Data to deliver personalized impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

• End-to-end lifecycle campaigns across email in-app and other owned & paid channels to drive activation adoption and long-term retention.
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points optimize touchpoints and design end-to-end experiences that drive conversion retention and loyalty.
• Automated workflows and experimentation building scalable programs with behavioral triggers A/B testing and data-driven optimizations.
• Campaign measurement and reporting surfacing insights on performance and recommending opportunities for continuous improvement.
• Cross-functional alignment ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
• Creative and content collaboration partnering with design and product marketing to develop messaging that resonates with both technical and business audiences.

• 4+ years of experience in lifecycle CRM or growth marketing ideally within SaaS developer tools or B2B technology.
• Proficiency with marketing automation tools (HubSpot Iterable Braze Marketo) and analytics platforms (Amplitude Segment Looker Mixpanel).
• Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
• Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
• Experience collaborating cross-functionally with Product Engineering Design and GTM teams.
• Excellent written and verbal communication skills with the ability to engage both technical developers and enterprise buyers.
• A growth mindset with passion for experimentation iteration and scaling lifecycle programs.

• Competitive compensation package including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role and a WFH budget for you to outfit your space as needed.

The San Francisco CA base pay range for this role is $176000 - $220000. Actual salary will be based on job-related skills experience and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits equity-based compensation and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process. 

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race religion color gender expression or identity sexual orientation national origin citizenship age marital status veteran status disability status or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions even if they don't necessarily check every box on the job description.

What We Do

From solo developers building their first app to large enterprise teams if it needs to be fast reliable and beautifully built it runs on Vercel. Our platform powers millions of deployments a day. We started with a simple belief: the web should be fast for everyone everywhere. That belief became Next.js. Then a platform. Then the infrastructure layer for the AI-native web.We are backed by the amazing team at Accel and CRV and we're headquartered in San Francisco.