Growth Marketing Manager - Remote

League Legacy · Remote

Company

League Legacy

Location

Remote

Type

Full Time

Job Description

Help Us Shape the Future of Healthcare
 
At League, we’re big on building connections - both through our product and with each other. Our platform is consumer centric, personalized and always on. We’re reimagining the health benefits experience to give people a more consumer-centric way to manage their health: immediate, seamless, and tailored to their unique needs. It’s a front door to healthcare that empowers people to live healthier, happier lives. Every day.
Position Summary:

We are looking for a full-stack Growth Marketer who will play a pivotal role in the growth of League. You will report into the Senior Growth Marketing Manager and be responsible for executing and optimizing digital campaigns with a focus on email marketing and paid advertising. The Marketing team is dynamic, driven, and highly engaged and we are seeking an individually motivated culture builder to join our team.

This role requires a strategic thinker with a strong analytical ability and a passion for conversions and acquisition. The ideal candidate is data-driven, experimental and ready to bring their innovative ideas on new growth marketing tactics to the table. You prioritize revenue and thrive in a high-growth and iterative team environment. You’re comfortable sharing your expertise and opinions in the creative and copy processes but are just as eager to learn and ask questions. You’re a proactive self-starter with a natural ability to manage multiple acquisition channels.

In this role, you will:
  • Manage SEM and ABX advertising channels and actively monitor performance
  • Build and optimize email nurture programs to support marketing campaigns, ABX and overall go-to-market strategy
  • Implement and monitor testing initiatives that employ A/B and multivariate testing models in order to maximize performance metrics
  • Build and maintain performance reporting and analysis across all owned acquisition channels - aggregate and analyze data from a variety of sources to measure the effectiveness of marketing initiatives 
  • Prepare and present insights and recommendations from experimental data
  • Stay up-to-date on best practices for current acquisition channels and proactively recommend new tactics based on industry trends
About you:
  • 4+ years experience in growth / performance marketing or demand generation role (B2B)
  • Deep understanding of growth marketing tactics to optimize all stages of the funnel
  • Knowledge of marketing effectiveness measurement, marketing KPIs and metrics
  • Proven experience in the execution of data-driven digital marketing campaigns
  • Hands-on experience in Google Ads / SEM
  • Experience with account-based intent and advertising platforms (e.g. Demandbase, Terminus, 6sense)
  • Knowledge of HTML, CSS, Google Analytics, Salesforce, and marketing automation platforms (experience with Pardot strongly preferred) 
  • Meticulous attention to detail and ability to execute with a high degree of accuracy
  • Strong statistical and analytical skills with the ability to clearly communicate results and insights

At League, everyone is welcome. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [email protected].
Our Application Process:
 
Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps
  • You should receive a confirmation email after submitting your application.
  • A recruiter (not a computer) reviews all applications at League.
  • If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team-specific interview process depending on the roles you are exploring.
  • The final step is an offer, which we hope you will accept!
  • Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.
 
Here are some additional resources to learn more about League:
Learn more about us in this short video!
League, Cleveland Clinic collaborate to make employees healthier across North America
League and Loblaw bring next-generation digital health platform to customers
League Completes Workday Approved Integration

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Apply Now

Date Posted

10/13/2022

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