Growth Marketing Manager

We’re looking for a Growth Marketing Manager (SEM and CRO) to own and scale our performance marketing engine across Google Ads Microsoft Ads pay-per-click review platforms (e.g. Capterra Technology Advice) and high-intent organic search. You’ll be responsible for driving efficient scalable growth across the full funnel—owning strategy execution and optimization for both paid and organic channels with a strong experimentation mindset focused on improving conversion across key landing pages and the website.

This role is ideal for a data-driven marketer who is equally comfortable in keyword strategy bid management targeting on-site conversion rate optimization (CRO) creative testing and experiment design—and who can translate insights into clear stories and recommendations for marketing cross-functional partners and leadership.

• Own SEM and PPC strategy across Google Ads Microsoft Ads and review sites with a focus on high-intent B2B demand.
• Lead keyword strategy (research clustering negatives) across core use cases industries and competitor terms.
• Manage bids budgets and pacing to hit targets for CPL CVR CAC pipeline and LTV.
• Continuously refine audience and geo targeting including remarketing lists customer lists and intent-based segments.
• Own reporting on CPL CVR CAC and pipeline contribution by channel campaign and segment in partnership with RevOps/MarOps.
• Build and maintain a structured experimentation roadmap across keywords match types bidding strategies ad messaging creative and landing pages.

• Collaborate with content and brand to align organic and paid keyword priorities and ensure messaging consistency.
• Lead CRO (conversion rate optimization) across key pages. Define and prioritize experiments on landing pages (forms CTAs layouts offers social proof etc).
• Run A/B and multivariate tests using appropriate tools; ensure clean setup measurement and statistical rigor.
• Partner with content design and web to implement winning variations and scale learnings.
• Own and improve session → lead CVR across high-intent pages (demo product pages core content).

• Use AI and automation to accelerate keyword research ad copy/creative ideation QA and analysis.
• Leverage tools like Claude to pull insights from CRM ad platforms and internal docs to refine copy reporting and reduce manual ops work.

• Partner with Product Marketing Content Brand RevOps and Sales to ensure lead quality routing and follow-up processes support performance goals.
• Turn performance and experiment results into clear concise recommendations for the marketing team cross functional partners and leadership.

• 3+ years B2B growth/performance marketing experience with deep SEM and SEO ownership.
• Hands-on management of Google Ads Microsoft Ads and review platforms
• Strong command of CPL CVR CAC and pipeline and how they connect across the funnel.
• Proven CRO impact: demonstrated wins improving session-to-lead conversion across paid search PPC and website.
• Meaningful experience designing running and interpreting experiments (A/B tests structured trials).
• Highly data-driven; advanced comfort in ad platforms and analytics tools (GA BI CRM reporting).
• Experience in B2B SaaS or complex high-ACV sales cycles.
• Familiarity with marketing automation and CRM (HubSpot Salesforce) for closed-loop reporting.

• Raleigh Hub: $100000.00 - $120000.00 base + annual bonus opportunity
• Toronto Hub: 85000.00 - 100000.00 CAD base + annual bonus opportunity

What We Do

BuildOps is the AI-native platform for commercial contractors. Built for the complexity of large-scale commercial work it replaces disconnected tools and manual workflows with a single system that runs every job from quote to close.At the center of the platform is OpsAI BuildOps' intelligence layer designed for real work in the trades. OpsAI helps dispatchers send the right tech in seconds gives field crews the context they need before they step onsite and helps offices bill clearly and stay on top of cash — all inside the workflows teams already use.Founded in 2018 by a U.S. Army veteran BuildOps exists to give mission-critical trades technology as strong and reliable as they are — so they can operate with clarity when the work is on the line. Today more than 1000 leading companies across North America trust BuildOps to power their businesses backed by Founders Fund N47 Meritech Capital and other top investors.

Why Work With Us

The idea for BuildOps was born out of the very real need felt by our founders from their own experience both in technology and in the field. We’re a widespread but tight-knit team of go-getters. We are passionate but humble. Unique but fiercely collaborative. And at the end of the day we truly love what we do.

Gallery