Growth Marketing Program Manager

About Us 

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.

The Role

We’re seeking a highly-motivated Growth Marketing Program Manager to have a direct impact on the continued growth and success of our brand. As a member of the Growth Marketing team, you will be responsible for developing and implementing cross-channel marketing strategies that acquire and convert qualified prospects and help accelerate their time to value with SimplePractice. You will own the success of our Customer Referral Program and GTM campaign initiatives. 

Responsibilities  

• Develop and execute growth marketing strategies to acquire and engage prospects and customers. 
• Maximize the referral rate of SimplePractice’s existing customer base through effective management and optimization of our Customer Referral Program.
• Partner with the Product Management teams to optimize in-product placement of referral program messaging to generate awareness and participation. 
• Collaborate with internal stakeholders to understand business goals, target audience personas, and product/service offerings to develop engaging content and digital experiences that drive qualified prospects through the customer acquisition funnel and beyond.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and uncover opportunity areas.
• Develop tactical briefs and website user stories to translate high-level program strategies into actionable plans, user flows and requirements for efficient execution.
• Manage growth experiments through the full journey of ideation, planning, content creation, launch, and iteration.

Desired Skills & Experience 

• 5+ years of experience in growth marketing, digital marketing, customer marketing and/or product marketing, ideally in SaaS/Self-Serve, with a focus on digital channel optimization.
• Experience developing, managing, and iterating programs, and the ability to measure their effectiveness on the acquisition funnel. 
• Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Proactive, collaborative, and results-driven work style.
• Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau). 
• Experience using a project management platform (e.g., Asana, Pivotal, Monday, or Jira).
• Experience with a customer referral platform is a big plus (e.g. Extole). 
• Proficiency in data analysis tools and platforms (e.g., SQL) is a plus.

Base Compensation Range

$105,000 - $120,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice. 

For more information about our privacy practices, please contact us at [email protected].