Growth Marketing Specialist

LOCATION:

The Account/Senior Account Manager, Affiliate Marketing position is a remote, work from home position, as are all positions at Acceleration Partners (a structure central to our culture and our vision to change the work/life paradigm). Candidates who live in the following States will be considered:  CO, CT, IL, MA, NH, NJ, PA, RI, VA, WA, CA, FL, GA, MN, NY, OR, TX, AZ, ME, NC, OH, SC, TN. Some travel is required for client meetings or other internal meetings, conferences, etc.

The Role:

Acceleration partners is seeking a Growth Marketing Specialist to join our dynamic team. If you are a flexible marketer who thrives in a fast-paced environment, enjoy testing and implementing new strategies, and have a passion for driving business growth, we want to hear from you! This fully remote, work-from-home role offers an exciting opportunity to be part of Acceleration Partners’ Global Demand Generation team play a pivotal role in driving the growth of our pipeline and generating revenue through diverse marketing initiatives.

As a Growth Marketing Specialist, you will play a key role in supporting AP’s lead generation strategy, executing effective campaigns and nurture programs to convert database leads, planning and executing AP’s presence at industry events, and more. Reporting to the Senior Manager, Demand Generation, you will have the opportunity to enhance your growth marketing skills and make a tangible impact on our global marketing efforts.

Your Top 5 Job Responsibilities:

1. Paid Media Management: Work alongside paid search agency to manage and optimize paid media campaigns including search engine marketing (SEM), display advertising, social media advertising, and other paid channels, to maximize ROI, increase brand visibility, and drive customer acquisition and conversion.
2. Campaign Strategy and Execution: Plan, execute and optimize integrated marketing campaigns across various channels, including digital advertising, email marketing, social media, content marketing, and events, to drive brand awareness, engage target audiences, and generate qualified leads.
3. Lead Nurture: Support in the development and implementation of comprehensive lead nurture strategies, including the creation of targeted email marketing campaigns, personalized content journeys and automated workflows, to nurture and convert leads throughout the lead lifecycle.
4. Events and Awards Support: Provide support in planning, coordinating, and executing events, including trade shows, conferences, webinars, and other relevant industry gatherings. Additionally, assist in the identification, submission, and management of award opportunities to enhance brand recognition and industry credibility.
5. Other Global Marketing Support: Provide ongoing support to the Sr. Manager, Demand Generation for marketing projects, reporting, budget tracking, customer marketing, and more.

What Success Looks Like:

By Three Months:

• You have ramped up to full day-to-day management of AP’s paid media presence and are working alongside our paid media agency to lead several account optimizations to improve ROI.
• You are contributing to the development and execution of integrated marketing campaigns. You are collaborating with multiple stakeholders and showcase an ability to drive brand awareness, engage target audiences effectively and generate qualified leads.

First Six Months:

• You demonstrate a strong command of paid media management by independently managing and optimizing paid media campaigns, consistently delivering ROI, and achieving a steady growth in customer acquisition and conversion
• You lead the planning and execution of integrated marketing campaigns and nurtures across multiple channels, resulting in expanded engagement with target audiences and an increase in qualified leads > SQLs generated.
• You continuously refine and improve through test and learn strategies, utilizing data-driven insights to enhance the effectiveness of targeted email marketing campaigns, personalized content journeys and automated workflows, leading to higher engagement and increased conversions.

First Twelve Months:

• You are the key point of contact for paid media management, demonstrating a high level of expertise in managing and optimizing paid media campaigns that consistently generate ROI, and drive conversion growth and customer acquisition.
• You lead the strategic planning and execution of integrated marketing campaigns and nurtures, successfully positioning AP as the industry leader, engaging diverse target audiences effectively and generating qualified leads > SQLs consistently.
• You employ data analysis and insights to continuously enhance our strategies, and bring forward recommendations for new initiatives and areas of improvement.

Qualities of the Ideal Candidate:

• Is flexible and feels comfortable in a fast-paced environment
• Is a creative, scrappy growth marketer who gets excited about the ability to try and test new strategies
• Enjoys thinking strategically and bringing creative solutions to problems
• Has strong organization and time management skills and is capable of coordinating several projects at once, effectively prioritizing workload to meet deadlines
• Can work well with multiple stakeholders
• Has excellent verbal and written skills and strong attention to detail
• Enjoys working on a range of projects and switching gears regularly
• Displays accountability, meeting deadlines and keeping commitments
• Knows how to collaborate with team members in a remote environment while also working independently with minimal supervision.
• Can adapt and shift readily and quickly to changing situations

Qualifications and Skills:

• 3-5 years of marketing experience (B2B agency role experience is a plus)
• Experience with managing Google Ads campaigns
• Experience with marketing campaign execution or ABM
• Experience with Salesforce a plus.
• Copywriting experience across a variety of marketing mediums
• Proven ability to drive projects forward, identifying roadblocks and determining how to get past them
• Excellent project management and prioritization skills
• Excellent writing and proofing skills
• Ability to travel when needed to conferences and team meetings

WHY ACCELERATION PARTNERS?

Founded in 2007, Acceleration Partners is the recognized leader in partnership marketing and a six-time Global Performance Marketing Award (GPMA) winner in the “Best Affiliate and Partner Marketing Agency” category. Acceleration Partners manages programs in 40+ countries for more than 170 brands including Target, GoToMeeting, Noom, ButcherBox, and Betterment. Acceleration Partners’ fully remote global staff of 300+ maintains a singular focus on delivering exceptional outcomes; and delivers deep and data-driven expertise in all key partnership marketing tactics, including affiliate, influencer, content, mass media, and B2B partner marketing. In addition, Acceleration Partners has received awards for its performance and exceptional culture, including "Best Agency" and "Best Team in Performance Marketing ("Performance Marketing Awards"), US Changemakers ("PerformanceIN"), "Best Workplaces" (Inc.), "Best Places to Work" (Glassdoor), and "Most Committed to Work-Life Balance" (Digiday).

AP PERKS & BENEFITS - WHAT WE OFFER

• 100% remote work for everyone
• Group medical, dental, and vision coverage insurance (with opt-out benefits)
• 401K with matching
• Open Paid Time Off
• Summer & Holiday company-wide shut-down weeks in July and December
• Volunteer and Birthday Time Off
• Focus Fridays
• Paid Parental Leave Benefits
• Wellness, Technology & Education Allowances
• Paid sabbatical leaves, donation matching, and more!!

Benefits may vary based on employment status or country location.

#LI-REMOTE 

*GLSDR

#LI-MG1