Growth Marketing Strategist, Digital Acquisition (SEO/SEM) - Denver, Colorado

Summary / Objective
Name.com, a domain name registrar and web hosting company located in Denver, Colorado, and part of the Identity Digital Inc family, is looking for a Growth Marketing Strategist, Digital Acquisition (SEO/SEM) to oversee traffic acquisition for both our paid and organic channels. In this role, you'll plan, develop, implement and manage our overall traffic acquisition strategy. You'll lead continual efforts to analyze performance across key campaigns and channels and optimize campaigns to efficiently drive highly qualified traffic to the site. You'll oversee two key agency relationships, Paid Media and Search Engine Optimization. As you get onboarded and familiar with current campaigns you'll use data to advocate for new growth-driving initiatives throughout the funnel with an emphasis on the upper funnel.
What You'll Do
The ideal candidate has a deep working knowledge of digital marketing and advertising and will serve as our internal ambassador for communicating learnings and performance in an effort to scale activities, improve brand awareness, and drive bottom-line growth. Given our paid and organic efforts are inextricably linked, you're an expert in on-site optimization and SEO best practices and understand how these efforts support our paid campaigns.
Paid media:

• Responsible for channel performance and reporting
• Continual optimization of CAC: LTV, overall ROI, and budget allocation
• Define KPIs per channel; map appropriately to where in the funnel the activity is targeting
• Understand and articulate audience targeting techniques; share learnings that are applicable to other marketing activities. Report on engagement and performance of new creative sets and their overall impact on conversion
• Become a subject matter expert on leveraging insights from 3rd party advertising analytics platforms to drive increased incrementality across channels
• Partner with our Sr Product Marketing Manager and Product/UX teams for support on campaign-specific requirements such as product bundles, custom landing pages/flows, and discounts. Ensure messaging, experience, and look & feel on the website is consistent with media in the market

Organic Traffic:

• Responsible for channel performance and reporting including revenue and keyword ranking gains/losses
• Main POC for the agency; oversee and manage billable hours and deliverables
• Work with the Marketing Manager to review, approve, edit, and post additional content
• Partner with Product and UX teams on internal processes for publishing and tagging of content
• Internal stakeholder for all things SEO; ensure Name.com website follows best practices for existing and new content generation

Who You Are / What You Bring

• 8+ years of marketing experience with min. 6 years of experience driving strategy and execution of impactful, large-scale (min. 6-figure) traffic acquisition projects
• Deep knowledge of various traffic acquisition methods and tactics for improving online web traffic
• Ability to oversee technical deployment of creative assets and tags
• Have an entrepreneurial mindset and enjoy the opportunity to investigate new opportunities, evaluate their output, and pivot
• E-commerce and/or agency experience a plus
• Expert in Google Analytics. Familiarity with Tag Manager, Campaign Manager, Search Console, and other reporting/analytical tools such as Moz and SEMRUSH
• Systematic approach to growth through regular hypothesis, experimentation, and iteration

Salary Range
The U.S. base salary range for this full-time position is $93,780 - $150,050, plus benefits as described below. In addition, the successful candidate will be eligible to receive other compensation from time to time in the form of discretionary and/or nondiscretionary bonuses and long-term incentive plan. Actual compensation will be influenced by a candidate's qualifications, internal employee equity considerations, and location. We will not ask for information about a candidate's current or past compensation for purposes of developing an offer of employment.
US Employees (and their spouses, domestic partners and/or dependent children) are covered by generously subsidized medical, dental, and vision insurance. Employees are also covered by company-paid life and disability insurance and have the option of participating in employee-paid supplemental life, accidental death and dismemberment, critical illness and accident insurance. In addition, employees are able to enroll in the company's matching 401(k) retirement plan. Employees will also annually receive 20 days of paid vacation, 5 days of paid sick leave, 13 paid holidays, and 8 weeks of paid parental leave. Employees will also have the opportunity to receive tuition reimbursement for qualifying tuition and education-related expenses.
Note: Benefits programs are subject to eligibility requirements and may vary in certain locations.
What we have to offer
Name.com offers competitive compensation, great benefits, and a fun, friendly, and collaborative culture that values employee engagement and ongoing career development.

• We are fun! (At least we think so....)
  
  • Historically, this was easier when everyone was in the same place. In this new world, we find as many opportunities to build our culture in and out of the office. Happy hours, coffee breaks, sports leagues, scavenger hunts, etc.

A few things to know about us
Name.com is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, veteran status, marital status, sexual orientation, gender identity, disability, or any other category prohibited by local, state, or federal law. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, demotion, compensation, benefits, social and recreational activities, and termination.