Growth Strategist for Treasury and Payments

At Citizens we’re so much more than a bank. Behind our products services branches and technology you’ll find a collaborative group of colleagues from a diverse set of backgrounds and skills. As a Product Marketing Consultant you will be responsible for delivering marketing strategies and tactics within scope (one or more business lines or product lines within the consumer bank or within one function/segment/channel across all consumer products). You will provide valuable thought partnership to product owners in creating end-to-end marketing strategies including account acquisition customer retention and demand generation. Your responsibilities will also include managing a marketing budget within scope and recommending marketing budget allocations among tactics within business/product line strategies ensuring that the marketing activities within scope are in compliance with state and federal regulations and providing guidance in coordinating implementation efforts with respect to the installation of new or existing products and services. Most importantly you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally!

Primary responsibilities include

• Develop and help lead marketing strategy/vision to achieve overall business objectives and revenue goals.
• Influence and partner with cross functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives.
• Serve as primary liaison between business lines and marketing partners ensuring the broader marketing team is fully  versed on all aspects of business line products pricing value proposition and competitive differentiators.
• Partner with Product leadership team as well as key business partners to ensure understanding of/alignment on marketing strategy/plans and strategic priorities.
• Develop and manage project budgets/forecasts. Proactive in managing risk ensure all programs are implemented in full compliance with defined processes and regulatory guidelines.

Qualifications Education Certifications and/or Other Professional Credentials

• Required Qualifications
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• Preferred Qualifications
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Hours & Work Schedule

• Hours per Week:
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Equal Employment Opportunity

Citizens its parent subsidiaries and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age ancestry color citizenship physical or mental disability perceived disability or history or record of a disability ethnicity gender gender identity or expression genetic information genetic characteristic marital or domestic partner status victim of domestic violence family status/parenthood medical condition military or veteran status national origin pregnancy/childbirth/lactation colleague’s or a dependent’s reproductive health decision making race religion sex sexual orientation or any other category protected by federal state and/or local laws. At Citizens we are committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day and everyone is expected to be treated with respect and professionalism. Employment decisions are based solely on merit qualifications performance and capability.

Equal Employment and Opportunity Employer

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Background Check

Any offer of employment is conditioned upon the candidate successfully passing a background check which may include initial credit motor vehicle record public record prior employment verification and criminal background checks. Results of the background check are individually reviewed based upon legal requirements imposed by our regulators and with consideration of the nature and gravity of the background history and the job offered. Any offer of employment will include further information.

What We Do

As one of the oldest and largest financial services firms in the United States with a history dating back to 1828 we’re committed to providing solutions and expertise that support our customers clients colleagues and communities in what’s next on their own unique journey. We invest in the humans who build the logic ideas and innovations that bring new technologies to life. Investments in AI cloud computing machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment. At Citizens we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us you’ll find a customer-centric culture and a supportive collaborative workforce at Citizens. You’re made ready and so are we. If you're ready to advance your career in technology and security learn more about opportunity's Citizens offers here: https://jobs.citizensbank.com/digital-transformation

Why Work With Us

We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits plus a diverse culture of people and perspectives we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving and we believe you can too.

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