Growth Strategy Manager - Consumer Brands & Digital Marketplaces

Similarweb’s market intelligence solutions provide Consumer Brands & Digital Marketplace customers with insights to help them understand, track and grow their market share. At Similarweb we bring together the industry’s top talent to work together that transforms the way that businesses make decisions. 

We're looking for a Growth Strategy Manager to be an evangelist for Consumer Brands & Digital Marketplaces. You will be responsible for enabling Similarweb’s sales, marketing, and product teams to deliver value for clients and prospects in this industry. And you’ll have the opportunity to directly advise a diverse set of the most influential brands and marketplaces in the world on their strategic initiatives. 

This is a full time position based in New York and reporting to the Head of Industry. 

So, what will you be doing all day?

• Provide Industry Expertise
• Be the expert on the macro and micro dynamics impacting companies in various consumer products & goods verticals and the underlying organizational structures inherent in these brands
• Be an expert on dynamics impacting how consumers are purchasing products - brick & mortar, eCommerce marketplaces, and D2C
• Articulate different use cases, value propositions, and selling opportunities to support stakeholders such as marketing, sales, and product strategy teams
• Evaluate the industry’s sales funnel performance and provide guidance on increasing market penetration
• Internal Go-To-Market Enablement and Support
• Develop industry specific value propositions for Similarweb’s products and deliver industry specific sales collateral anchored on value to support sales efforts 
• Partner with the enablement team to develop the appropriate level of industry understanding so the various go-to-market job functions can effectively value sell
• Develop the strategy to deepen TAM penetration by segmenting the opportunity and identifying priority target accounts
• Engage directly with Sales and Account Managers for enterprise and strategic clients and prospects to drive understanding of complex client problems and challenges and tie in Similarweb’s capabilities to solve those problems
• Meet with key client and prospect stakeholders and users to advise on strategy, deployment, and usage of Similarweb
• External Marketing & Evangelism
• Partner with marketing to develop industry content (e.g. whitepapers, reports) anchored on relevant insights for the purposes of brand building and prospecting across multiple channels
• Promote the Similarweb brand through thought-leadership and media appearances (e.g. TV interviews, events)
• When relevant, partner with marketing and GTM to develop account based marketing plans
• Industry and Product Strategy:
• Provide a feedback loop with the Product Team to help drive the product forwards with feature suggestions, market feedback and validation with the industry’s needs in mind

This is the perfect job for someone with:

• 5+ years of marketing, strategy, or category management experience in a consumer brand or digital marketplace
• MBA preferred
• Ability to navigate within a brand or marketplace’s organizational structure, connecting pain points and opportunities 
• Deep understanding of market and industry dynamics impacting these brands and marketplaces 
• Ability to articulate the macro and micro business challenges facing CPG brands and purchase channels
• Strong analytical, problem solving and critical thinking skills
• Ability to work independently, be proactive and seek out opportunities
• Confident presenter and public speaker
• Passion for digital marketing and emerging trends in the evolving digital landscape
• Highly skilled in Excel, Powerpoint, and Google equivalents 
• Experience producing high quality, client-facing materials
• Comfortable in a fast-paced and deadline-driven environment

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas:  We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization. 

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

You can grow your career in any direction you choose: Interested in becoming a VP or want to transition into a different department? Whether it’s Career Week, personalized coaching, or our ongoing learning solutions, you’ll find all the tools and opportunities you need to develop your career right here.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. We believe our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.

This position may be based in one of several locations.  If your position will be based in SimilarWeb’s New York City office or will require travel to the New York City office, your offer will be contingent upon proof of COVID-19 vaccination, as required by the New York City Commissioner of Health and Mental Hygiene.

Please note: We’re unable to sponsor employment visas at this time