GTM and Implementation Marketing Manager

About Trove Recommerce

Recognized by FastCo in 2022 as one of the World Changing Ideas Awards and in 2020 as one of the World's Most Innovative Companies, Trove powers resale as a channel for the world's most beloved brands, extending the life of millions of products and creating more inclusive, less wasteful business models. We power the technology, operations, and analytics enabling retailers to stand up a scalable and profitable branded recommerce channel.

Our end-to-end item intelligence optimizes every step of the circular journey and transforms complex logistics into a joyful customer experience, adding to brand equity without increasing carbon emissions. Building and implementing this technology can’t come soon enough, resale is growing at 5 times the rate of e-commerce and 21 times the rate of traditional retail **. 

A certified B-Corp, we power in-store and online retail for leaders such as Patagonia, REI, Eileen Fisher, Arc’teryx, Lululemon, Levi’s, and Allbirds with the mission of accelerating the shift to a new era of conscious commerce essential to a sustainable future. 

**Source: The Consumers Behind Fashion’s Growing Secondhand Market,  BCG, 2020. Source: Trove Data

About the GTM and Implementation Marketing Manager

As a GTM and Implementation Marketing Manager, you'll produce sales enablement, demo, and go-to-market materials for new business development and strategic partnerships that rely on Trove for its resale technology and best practices. This newly created role will rely on a strong sense of style, design acumen, and communication skills to translate features and services into beautiful visuals and compelling narratives that capture the value our platform creates. 

What You’ll Do

• Core responsibilities include working with the Product Marketing Director and VP of Sales & Marketing to deliver impactful results by supporting key strategic marketing initiatives for new business development. 
• Work across different departments and ensure successful product communication from the outset to the point of adoption. This includes supporting sales, onboarding, partnerships, and PR stakeholders.
  
• Develop new business presentation materials reflective of product strategy to illustrate customer-specific sales narratives with a talent for words, a sense of design, and the public speaking ability to communicate them effectively. 
• Create visually compelling go-to-market guides for customers based on data and best practices to inform product use and promotion in support of strategic partnership and onboarding teams. 
• Inform the creative direction for product demos and brand-specific collateral by helping to produce videos and other instructional resources for a community of industry leaders that rely on Trove for resale technology. 
• Work across sales, marketing, and product teams to coordinate collateral and event logistics that support tradeshows and speaking engagements.
• Organize and lead the implementation of quarterly website updates focused on product offerings, lead generation, and PR moments. 
• Standardize Trove communications with templates, styling, and guidelines reflecting the Trove brand identity. 

Experience You Bring

• A demonstrated success in taking the initiative, working in small teams, and navigating ambiguity in a fast-moving start-up environment.
  
• A gift for storytelling that uses writing and digital design know-how to establish messaging and positioning cross-functionally with key groups such as creative teams, copywriters, PR, business operations, and finance.
  
• An extraordinary ability to translate sales narratives and customer pain points into compelling presentations using Google Slides or Prezi and other programs as a plus. 
• An analytical orientation with an ability to access data and manage B2B communication within Hubspot or other email marketing platforms.
• An ability to simultaneously manage multiple projects from concept to completion using Adobe Creative Suite, with ability in Figma as a plus.
• A basic website maintenance capability for regular updates within set templates where experience with WordPress is a plus. 
• Strong public speaking skills with a gift for simplifying complex ideas into persuasive presentations that resonate with stakeholders, both internal and external. 

Bonus Points If You Have

• Created identity guides, creative assets, and standards for communication within an early-stage start-up.
  
• An entrepreneurial background navigating ambiguity and problem-solving independently.
  
• Experience supporting fast-moving teams with a sense of urgency and flexibility. 

Why Work Here? 

• Flexible Remote Workplace - Trove’s flexible schedule and remote workplace allows employees to take control over their schedule, which is invaluable when it comes to attending to the needs of personal and work life needs.
• Open PTO - Our flexible vacation company policy allows employees to take as much leave as they need. Employees need time to rest and enjoy themselves outside work. Putting a cap on this important time doesn’t help our effort to achieve high levels of employee satisfaction and productivity.

• 401K- Employees can set aside pre-tax dollars to invest in a qualified retirement investment plan with a company match. 
• Medical- Trove covers 100% of employee monthly premium. 
• Equity/Share Options - The longer the employee works, the more stocks become available to purchase.
• Learning Fund- Exempt employees have access to a pool of funds to support execution of their self-development goals and objectives. 
• Partner Discounts- Enjoy eligibility for Pro Accounts and various partner discounts from Patagonia, Arcteryx and Eileen FIsher
• Mission Driven- Work alongside passionate people to build the leading recommerce infrastructure and  the circular economy.

Trove is committed to creating an equitable and transparent workplace. The annual compensation range for this position is $90,282 to $130,625 plus competitive bonus and equity. Final compensation will be determined based on experience, location and skills and may vary from the range listed above. 

Trove is proud to be an equal opportunity company but we don’t want to stop there. We strive to be an anti-racist company and we believe that diversity and gender balance will help us reach our full potential. At Trove we are building a company where we are not only proud of our mission, but how we are pursuing it. We are committed to equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status and we will consider qualified applicants with arrest and conviction records for employment.

Trove requires all employees to provide proof of a COVID-19 vaccination as a condition of their employment, subject to exemptions for sincerely held religious beliefs, or medical reasons.