GTM Enablement Lead

Role Description

The GTM Readiness Enablement Manager will play a pivotal role in supporting the sales organization’s critical growth initiatives. This position is responsible for ensuring that the sales team is fully equipped and ready to execute go-to-market (GTM) strategies effectively. The ideal candidate will have a strong background in sales enablement a deep understanding of GTM processes and strategies full funnel and the ability to drive cross-functional alignment and readiness.

Responsibilities

GTM Strategy Implementation:

• Develop and execute global GTM readiness plans that align with overall business investments annual planning compensation/quota changes sales strategy and growth levers.

• Collaborate with sales leadership GTM Strategy & Growth Business Intelligence and Portfolio teams to understand develop and optimize enablement programs to support critical growth initiatives.

• Identify key areas of improvement and implement initiatives to enhance sales team effectiveness and efficiency.

• Create certification mechanisms to validate readiness (completion → competency → performance) of the sales team.

• Work cross functionality with Sales Marketing and Product teams to develop content and training programs to support new products launches across the GTM ecosystem.

Training and Development

• Integrate GTM readiness into core sales training and development programs by role to enhance the skills and knowledge of our sales teams.

• Coordinate with regional delivery specialists to land training materials in-person hands-on product workshops sales playbooks and other resources to support the sales team's success.

• Collaborate with Sales Marketing and Product teams to develop collateral presentations and other materials that support and are optimized for the voice of the field.

Performance Measurement and Analytics

• Define key performance indicators (KPIs) and metrics to assess the effectiveness of GTM Readiness initiatives.

• Utilize data and analytics to track sales performance identify trends and provide actionable insights to sales leadership.

• Regularly report on sales enablement activities and outcomes to senior management.

Requirements

• Bachelor's degree in business administration marketing or a related field.

• Competency in using data to drive performance outcomes and make informed decisions.

• Proven experience in sales enablement sales operations or a similar role preferably in a global or multinational organization.

• Strong understanding of sales processes methodologies and best practices.

• Demonstrated ability to design and deliver effective sales training programs.

• Excellent project management skills with the ability to prioritize and manage multiple initiatives simultaneously.

• Analytical mindset with the ability to utilize data and metrics to drive decision-making.

• Strong leadership and interpersonal skills to effectively collaborate with cross-functional teams.

• Excellent written and verbal communication skills.

• Proficiency in using sales enablement tools and technologies CRM systems and other relevant software.

Preferred Qualifications

• 8-10+ years of experience in sales enablement with a proven track record of leading successful enablement programs that align with GTM strategies.

• Demonstrated success working cross-functionally with excellent stakeholder management skills and the ability to build strong relationships across departments.

• Experience working with Channel Partners is a plus.

Compensation