GTM Enablement Program Manager

GTM Enablement Program Manager

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter. 

Veracode is expanding its Revenue Performance team and is seeking a skilled GTM Enablement professional to join as a Process Enablement Program Manager. This pivotal role will focus on operationalizing processes and enabling Go-to-Market (GTM) teams, with a heavy emphasis on Customer Success Managers (CSMs). The Enablement Program Manager will play a crucial role in the transformation and ongoing enablement of the GTM team. In this role you will be responsible for defining and implementing processes that enable the GTM teams to deliver measurable results. This role will involve creating playbooks, developing programs that drive process efficiency, and reporting on program deliverables. You will work closely with GTM leadership to prioritize training and tool enhancements, develop and sustain selling frameworks and methodologies, and measure the effectiveness of the programs

What you will be responsible for:

1. Operationalize the Customer Journey:
   • Develop and implement sales plays, playbooks, and technology solutions to enhance the customer journey across all GTM roles.
   • Enable ongoing change management and transition to optimize the customer journey, driving renewals and expansions.
   • Ensure measurable outcomes to quantify the effectiveness of programs and changes.

1. Content Creation and Improvement:
   • Create and improve internal and external-facing (partner) training materials, including customer kick-off templates, Quarterly Business Review (QBR) templates, Standard Operating Procedures (SOPs), and other documentation for the GTM team.
   • Ensure that all GTM teams have access to high-quality, relevant, and up-to-date resources.

1. Tool Enhancement and Prioritization:

• • Collaborate with the GTM Operations team to prioritize enhancements for Customer Relationship Management (CRM) systems and other tools, such as ClientSuccess and Salesforce ensuring that all GTM roles benefit from tool improvements that drive efficiency and effectiveness.
  • Activities will focus on the maximizing the user experience and interaction with tools to eliminate duplication, improve process flow, and create relevant data.

1. Enablement Planning, Coordination, and Delivery:
   • Co-manage enablement plans for all GTM roles, acting as a liaison between the Revenue Performance team and GTM leadership.
   • Deliver enablement around programs, tools, and process change.
   • Coordinate and assist in New Hire Onboarding, New Product Introduction programs, and global training events such as GTM Kickoffs and Roundtables.
   • Assist in development and delivery of selling frameworks and methodologies.

1. Strategy and Leadership Support:
   • Support leadership in setting strategy and prioritizing responsibilities.
   • Work closely with GTM leaders to measure progress and performance, and drive execution of the strategy.

Required Skills:

• Bachelor’s degree or global equivalent, or equivalent experience. Additional certifications in project management, instructional design, or related fields are a plus.
• 5+ years of experience in a customer success, sales enablement, or process enablement role, preferably within the cybersecurity or technology industry.
• Strong understanding of customer success and sales processes and tools, including CRM systems such as Salesforce and ClientSuccess.
• Experience with Force Management’s Command of the Message and Command of the Sale; operationalizing MEDDPICC, Account Planning, and Close Plans.
• Excellent interpersonal and communication skills, with the ability to influence and collaborate effectively.
• Proven track record in creating and improving processes and documentation.
• Experience in project management and the ability to manage multiple priorities simultaneously.
• Technical acumen and the ability to understand and communicate technical concepts effectively.
• 3+ years of experience working with enablement tools and LMS systems such as Seismic and Docebo.

What we offer you:

• Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
• Wellness benefits to help you focus on what’s most important.
• “Take What You Need” time off policy.
•  Extensive development and training offerings to help you grow your career at Veracode.
• Generous 401k match to help save for your future.
• Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade: Senior

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.