GTM Growth Lead, Tech Partnerships (Mailchimp)

We are seeking an experienced and dynamic GTM Growth Lead to spearhead growth programs for Mailchimp's Tech Partnerships channel. This role is pivotal in driving revenue-driving programs with our technology partners. These will be "0 to 1" opportunities, both scaled and direct go-to-market (GTM) motions, collaborating with various stakeholders internally and externally including sales, customer success, marketing, agency partnerships, product, onboarding, and support.

Responsibilities

• Create & Lead GTM Programs: Develop and implement comprehensive GTM enablement strategies (eg. co-selling with sales & agency teams, scaled integration expert program, 1-to-many program partner enablement) tailored for the Tech Partnerships channel, ensuring alignment with Intuit Mailchimp's overarching business goals.
• Drive Incremental Revenue: GTM motions will be accretive to Mailchimp's business and require accountability to financial targets as programs mature.
• Cross-Functional Collaboration: Engage with teams across sales, customer success, marketing, agency partnerships, onboarding, and support to drive cohesive and effective GTM initiatives.
• Program Leadership: Lead the design, development, and execution of GTM programs to drive growth objectives, managing them to successful completion on time and within budget.
• Training and Development: Create and deliver impactful training programs and materials to equip internal teams and partners with the skills and knowledge required for effective partnership engagement.
• Performance Monitoring: Track and analyze the performance of GTM initiatives, utilizing data-driven insights to refine and enhance strategies.
• Partnership Management: Work closely with our Partner Management team to establish and nurture strong relationships with key executives at our technology partners, fostering collaborative efforts that drive mutual growth and innovation.
• Market Insight: Stay abreast of industry trends, competitive dynamics, and emerging technologies to continuously identify new opportunities and inform GTM strategies.