GTM Sales Enablement, Senior Analyst

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

The primary responsibilities of a GTM Sales Enablement, Sr. Analyst will be to develop compelling sales pitches and create comprehensive playbooks. This role will design tear sheets, creating Account-Based Marketing (ABM) materials, and building robust sales materials. The role demands strong writing skills and a solid understanding of business operations. Experience in the ecosystem is crucial to weave compelling narratives that resonate with our target audience. The Sr. Analyst will be a storyteller who can craft engaging and persuasive narratives to drive our sales efforts.

Essential Functions

• Develop compelling sales pitches that effectively communicate value proposition

• Design comprehensive playbooks to guide sales team

• Create tear sheets to provide concise, relevant information about products or services

• Manage Account-Based Marketing (ABM) to ensure targeted and personalized marketing efforts

• Build robust sales materials to support the sales team

• Craft engaging stories that resonate with a variety of audiences, demonstrating your narrative design skills

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Basic Qualifications
- 5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD
Preferred Qualifications
- 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD
- Minimum 5 years of experience in B2B marketing or sales enablement, preferably in financial services, banking, or FinTech
- Proven experience in creating effective sales pitches and playbooks
- Knowledge and experience in Account-Based Marketing (ABM)
- Exceptional writing skills with the ability to create compelling sales narratives
- Strong business acumen and understanding of the industry ecosystem
- Experience in building comprehensive sales materials
- Craft engaging stories that resonate with a variety of audiences
- A background in narrative design or a related field is a plus
- Strong leadership and problem-solving skills
- Ability to adapt to changing circumstances and navigate through ambiguity

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 112,500.00 to 146,200.00 USD, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.