GTM Strategy Analyst

Overview

We are seeking a talented GTM Strategy Analyst to join our team. The successful candidate will be responsible for managing the outbound product strategy, including pricing, analyst relationship, unique selling position, validation of new use cases with market needs and analyst, and partners. The GTM Strategic Analyst will also be responsible for defining the GTM strategy, executing the GTM strategy, and enabling the sales team.

What you'll do

• Outbound Product Management:
  • Develop and manage pricing strategies for products and services
  • Build and maintain relationships with industry analysts to ensure our products are well-positioned in the market
  • Define and communicate the unique selling position of our products and services
  • Validate new use cases with market needs and analysts to ensure product-market fit
  • Work with partners to ensure our products are well-integrated with their offerings
• Definition of the GTM:
  • Segment the portfolio to identify target customer groups, geographies, and maturity levels
  • Define sales strategies for each customer group, geography, and maturity level
  • Work with the sales team to ensure they have the tools and resources needed to execute the GTM strategy
  • Use data-driven decision making and data analytics to inform GTM strategy decisions
• Execution of the GTM strategy:
  • Identify the first three customers for each product launch
  • Work with the sales organization to launch the GTM strategy
  • Align compensation plans with the finance team to ensure they are aligned with the GTM strategy
• Enablement:
  • Train presales, consulting, sales, and partners on the product and GTM strategy
  • Develop and deliver sales enablement content to support the sales team

What we are looking for

• Bachelor's or Master's degree in business, marketing, or a related field
• 2+ years of experience in outbound product management
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and collaboratively with cross-functional teams
• Experience in training and enablement is a plus

#LI-REMOTE

#LIMH1

Salary range for the role is $70,000.00 - $100,000.00

The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:

• Comprehensive Medical, Dental and Vision
• 401K with Matching
• Flexible Time Off
• Corporate Fitness Program
• Wellbeing Days
• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.