Head of Affiliate Marketing & Referrals

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

As the Head of Affiliate Marketing & New Channels at Xero, you will be responsible for planning, implementing, and optimizing our affiliate marketing program to maximize revenue and brand exposure. You will work closely with other channel teams, business development, and affiliate partners to develop strategies, identify opportunities, and manage end-to-end affiliate marketing efforts.

Moreover, you’ll be in charge of rolling out our global customer referral program that will allow SMBs to invite their network to use Xero in exchange for commissions/rev share. 

Lastly, you’ll partner closely with Marketing Technology and Data/Analytics to strengthen our tech stack and enable incrementality measurement.

What you’ll do

• Affiliate Strategy Development: Develop and execute a comprehensive affiliate marketing strategy aligned with company goals, identify target publishers and define target payouts. 
• Affiliates and Agency Partners Management: Recruit, onboard, and maintain strong relationships with affiliate partners, agencies, and networks to expand the affiliate program effectively.
• Content Development: Collaborate with affiliate partners on content creation and promotional activities to ensure brand consistency and alignment with company messaging.
• Performance Analytics: Regularly analyze and report on affiliate marketing performance using data and analytics tools. Use insights to make data-driven decisions and optimize campaigns.
• Tracking and Reporting: partner with analytics to build advanced tracking based on predictive-LTV models, evolve our revenue share models, and measure incrementally.
• Team management: recruit and grow a team of specialists.

What you’ll bring with you

• Critical competencies:
• Deep experience growing global affiliate programs
• Previous exposure to SaaS partner/affiliate models
• Experience leading performance marketing teams with a global remit
• Experience scaling multiple channels
• Deep understanding of tracking technologies and analytics 




• Experience:
• Bachelors degree
• Extensive experience in growth/performance marketing
• Previous experience building affiliate programs from the ground up 
• Previous experience scaling channels like TikTok, Reddit, etc. 
• SQL knowledge highly preferred

Why Xero? 

Diversity of people brings diversity of thought, and we like that. Our human-first culture of respect, fairness, and inclusion is what helps Xeros thrive and work and beyond. Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, employee resource groups, wellbeing programming and allowances, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices with snacks and break areas, flexible working, career development and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience. If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.