Head of Amazon

Seed has already redefined what’s possible in DTC e-commerce, and now you will set a new standard for how probiotics are sold on Amazon.  For years, we have focused our e-commerce efforts on subscription only, and a launch on Amazon means we will need to upgrade our business iOS to welcome one-time purchases.  We see Amazon as a set of twin turbo-charged rockets waiting to be ignited.  You will own the P&L and every performance KPI, so you will be our architect, navigator, and lead carpenter for this major new-to-Seed sales channel.  Amazon’s marketplace is an obvious priority, but we’re looking for someone who is tapped into the larger Amazon ecosystem as well—Fresh, Clinic, Pharmacy, etc.

You’ll report to our VP of New Channels and you’ll have an agency partner with a great reputation in VMS categories as your support on day 1.

Responsibilities:

• Own P&L and maximize incremental net revenue for Seed via the Amazon ecosystem
• Build a business plan that encompasses marketing, promotions, digital product, packaging, supply chain, customer service, and data analytics
• Set and track core performance KPIs—including sales, sales forecast, inventory levels, promotional spend, keyword rankings, ratings
• Analyze and communicate positive, negative, and net impacts to our DTC business
• Propose and plan for product launches
• Refine roles and responsibilities across our team (and our external agency) as the channel grows, aiding with hiring as needed

You:

• 5+ years of experience selling on the Amazon.com platform with an e-commerce-first CPG brand
• 8-10 years of experience in e-commerce
• Experience leading large, complex, and first-of-their-kind projects end to end, from strategy to launch to scale
• A strong understanding of LTV and CAC components
• Experience in both FBA and FBM sales models
• Proficient in Amazon Seller Central, advertising platforms, and analytics tools
• Ideally, familiar with Amazon PPC media buying and opportunities to optimize performance marketing campaigns
• Exceptional communication skills and the ability to collaborate across all departments
• Flawless attention to detail in planning and execution of all assigned tasks
• Entrepreneurial spirit, including the perseverance to push heavy boulders uphill (metaphorically, of course)

The annual pay range for this full-time position is $180-$210k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.

Benefits include: Medical, Dental, Vision, Life, AD&D, LTD, Mental Wellness, EAP, Wellness Stipend + 401(k) match.