Head of Analytics

The Head of Analytics at Envisionit will be responsible for building and leading the end-to-end solutions delivery of our client measurement, attribution and overall analytics, including reporting & dashboards. This role will work with internal strategy, creative, client, project management and media team stakeholders to make marketing investment decisioning easy for our clients - all while creating scalable, maintainable and reusable analytics & measurement products for the agency as both an industry differentiator and revenue driver.

Qualified candidates will be effective communicators, solutions-driven, and most importantly, able to drive insights into actions that tell a story and improve business outcomes. Business & marketing technology knowledge, data analysis and interpersonal skills are needed to thrive in this multi-functional leadership and executive-facing position.

Job Responsibilities:

• Lead in-house analysts and oversee external consultants, managing resources & priorities across multiple initiatives
• Leverage a combination of analytical expertise, data & system knowledge, and business insights to answer and anticipate critical business questions, delivering insights to the our clients
• Under the leadership of the CDO, partner on development of the marketing analytics and measurement product roadmap, including building new agency capabilities
• Spearhead full-funnel measurement and attribution strategies, including frameworks, test & learn methods, attribution and media mix modeling techniques (as appropriate and sized for each client’s needs)
• Deliver best-in-class insights, showcasing our application of data visualization (Power BI, Tableau, Excel) and via analytic tools (R, SAS, JMP, Python, Spark), tell concise, actionable stories
• Partner with key stakeholders to perform needs assessments, cost/benefit analyses and identify areas of opportunity across media reporting, testing, measurement and insights delivery
• Source compliant, innovative tools & platforms for data sharing, reporting, attribution and measurement through marketplace research and RFIs/RFPs
• Help conduct data & workflow analysis, map sources of truth and translate data into systems to deliver on reporting & dashboard needs for all clients, ensuring data integrity 
• Supervise reporting development and production, product demos and user acceptance testing 

Qualifications:

• Degree in a quantitative field (Data / Computer Science, Engineering, Applied Mathematics, Economics, Statistics, Analytics, Management/Business Information Systems (or related degree/equivalent experience) 
• 8+ years of related experience as Marketing Data Analyst/Engineer, Business Intelligence or related analytical role
• Ability to manage several simultaneous projects with a focus on results
• Experience conducting quantitative and qualitative analysis with analytics techniques to solve defined business problems
• Experience working across the full-funnel marketing technology ecosystem and omni-channel media: earned and owned acquisition channels including paid search/social/affiliate/programmatic and organic search/social; CRM functions including customer persona modeling, journey modeling, database querying & analysis and marketing automation platforms 
• High degree of proficiency in Excel; Strong analysis, data manipulation, and problem-solving skills
• Basic to moderate experience with data management, programming and visualization tools (Power BI, Tableau, R, SAS, JMP, Python, Spark, etc). 

What’s in it for you:

• Flexibility - We strive to support our employees and understand that life is complex with a lot of moving parts. We offer a hybrid in-office/remote environment, generous PTO, summer Fridays and floating holidays beyond the standard holidays.
• Growth opportunities - Every employee has regular check-ins with managers to discuss priorities and goal progress, peer feedback and a framework to share career goals and passions. We are proud to say many people on our leadership team have grown through the ranks of the agency!
• Transparency - We have regular, anonymous surveys for you to share your feedback, an open door policy, regular agency meetings and a suggestion box that is always open for you to share your thoughts and ideas.
• Commitment to company culture - We have a recognition system that is employee-led, a diversity and inclusion committee, monthly events to bring employees together in-person and even weekly happy hours! 
• Commitment to serve - We offer every employee a paid day off each year to volunteer for a cause they are passionate about, and give them the opportunity to share this cause with the rest of the company.
• Office amenities - You’ll have access to a dedicated workspace in our downtown office plus free use of the Prudential building concierge and well-equipped fitness center. There is a stunning rooftop overlooking the lake if you want to work outside on a nice day.
• Ease of transport - Our office is located near the el, Metra and bus stations and there is paid parking underground.