Head of Copy

ABOUT GOODR

We create and sell $25 active sunglasses for everyone. No slip, no bounce, all polarized, all fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun & Authenticity.

• FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!
• AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

• REMOTE WORKING: We have a super-liberal hybrid working policy. You are only required to be in the office 2 days per week (after your first 30 days).

PURPOSE: We want to leave the world better than we found it in ways that are unique to an individual’s personal journey. But, what does that even mean??? It means:

• PURPOSE PROJECTS: Every team member gets to create their own project for making the world a better place. 

Fun Fact: One purpose project resulted in a team member’s band doing an instagram live with Sir Elton John! 

ABOUT THE ROLE

This is a role as our Copy Flock Leader (the goodrified terminology for Head of Copy for our in-house copywriting team, The Copy Coven). In this role, your time will be split: approximately 60% leading our Copy Coven and 40% writing and overseeing copy for all of our channels. You, leader and writer, love writing a piece of witty copy that sneakily engages a consumer until you have hooked them for life because, through your clever writing and knowledge of marketing, you’ve convinced them that you’re not a brand at all, but, in fact, their funniest friend. And, everyone loves to buy things from their funniest friend! (Unless your funniest friend happens to work for one of those network marketing beauty brands…) 

The ideal candidate for this role will have 5 years experience in a similar role as a Senior Copywriter, managing a team. Although the leadership is defined as 40%, you should be someone who thrives on management and understands the value of tasks outside of copywriting -- necessary vision and administrative tasks, empowering our team of copywriters, giving feedback, and protecting the goodr brand voice across all channels. 

But of course, you are also a creative and proactive writer who loves creating marketing-savvy copy in a well-established brand voice. You have a thorough understanding of how strategy, copy, and design must work together to sell goodrs across all digital and print channels. That said, you are also a rebel -- a copy and marketing rule-breaker whose natural instincts align with the goodr brand.

We sling a lot of sunglasses, which requires a lot of copy, so we need someone who is highly organized and can hit deadlines, all while leading the team. 

RESPONSIBILITIES

Flock Multiplier & Culture Carrier

• Leading by example by consistently living into Values & Behaviors
• Consistently inserting FUN into your flock/empower someone else too 
• Asking clear questions, increasing everyone's intelligence, and empowering the team so that we can get the best out of every person in your flock
• Lead by requiring people’s best thinking, extending challenges, debating decisions, and holding people accountable. 
• Updating your flock’s Areas of Focus Deck
• Monthly connection event for flock

Feedback & AMP

• Asking the hard questions and giving consistent and continuous feedback to everyone in your flock. 
• Holding monthly one-on-ones with everyone on your team and requiring two way feedback 
• Own working with each team member quarterly to build their role duties and evaluate them on it. 
• Communicating any team issues or needs to the Culture/HR Team and creating Performance Improvement Plans when necessary  
• Attend Quarterly Reviews for your team

Vision Working with your Flockstar to: 

• Think and plan for the future with imagination & wisdom
• Set department goals and make sure team is aware at all times
• Creating, managing, and staying within your budget. 
• Creating and executing your flock’s hiring plan and onboarding 
• Quarterly Presentations for cohesion with other flocks
• Budget Review (monthly)  
• Weekly Team Status update (10 per quarter) 
• Team Hiring Plan & New Hire Decks (quarterly) 

Copywriter

• Write strategic marketing copy while perfectly executing the brand voice 
• Write/review high-engagement social media content that reflects our brand’s voice
• Write review copy for channels with different audiences 
• Write/review website copy, emails, print materials, packaging, etc.
• Proofread 

ABOUT THE IDEAL CANDIDATE 

Flockleader

• Vision for the Copy Coven and how it supports the overall Brand Vision
• Well-practiced in soft skills including but not limited to:
• Maintaining appropriate boundaries with your flock
• Ability to give Clear, Actionable, Recent, Legit feedback
• Excellent communication
• Professional demeanor, such as being on time and holding strong boundaries
• In-depth understanding of team dynamics 
• Understanding of enneagram personally and for the team
• Practicing the principles of Multipliers training for your team
• The ability to read minds (so, not like Miss Cleo, but anticipating needs and taking action before being asked)

Copywriter

• Strong attention to detail with grammar and punctuation to produce error-free content 
• Simultaneously manage multiple projects with tight deadlines
• Ability to handle feedback while adhering to deadlines
• Ability to work in a fast-paced and ever-changing environment with an attitude that always encourages learning and taking on more responsibilities
• Proficiency in Google applications 
• Bonus if you know Asana and Todoist  
• A can-do attitude
• Take initiative and ownership of projects to completion
• Asks a lot of questions
• Will have a growth mindset
• Must live in Los Angeles 

WHAT YOU GET

• A role at a company that is going to the moon
• The opportunity to show up every day and have fun
• The ability to learn and grow as a person
• Unlimited vacation (seriously!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $120k - $130k, final number dependent on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

NEXT STEPS

Submit the following: 

• Resume
• Cover letter showing your personality. Seriously. No boring corporate speak allowed.
• Links to projects or groups you’re involved with (if you have them)
• A drawing of an octopus fighting a pirate (not joking)

#LI-Hybrid