Head of CRM

Marktplaats in The Netherlands, and 2dehands and 2ememain in Belgium, are part of Adevinta: a global online classifieds specialist. The three brands are hosted on a multi-tenant platform, operated from our Amsterdam location, and are the top players in the classifieds space throughout the Benelux region. 

We offer consumers the opportunity to trade their unwanted products and contribute to a greener, circular economy. We offer businesses - of all sizes, from the smallest hobbyist to the biggest brands in Benelux - a platform to showcase their goods and services online to over 11 million monthly unique users.

What you’ll do ​& Who you are

Company Overview:

Marktplaats is the leading online marketplace in the Netherlands, providing millions of users with a platform to trade, connect, and contribute to a circular economy. We are entering an exciting growth phase and are focused on scaling our CRM capabilities to drive impactful, personalised customer experiences at scale.

Role Overview:

The Head of CRM will lead the CRM strategy and execution for Marktplaats, bringing both strategic vision and hands-on expertise to drive measurable impact across multiple channels. This role demands strong leadership acumen, the ability to manage seasoned CRM experts, and a deep understanding of stakeholder management, as it requires close alignment with Data, Martech, and Product teams to achieve meaningful business outcomes. As a key driver of CRM initiatives, you will also navigate the complexity of technology migrations and leverage our current Adobe Campaign Manager stack to activate personalised, multi-channel campaigns (paid and owned).

Key Responsibilities:

• Lead CRM Strategy & Execution: Develop and implement a robust CRM strategy that maximises the potential of our current stack while anticipating future needs, particularly as we evolve our tech infrastructure.

• Team Leadership & Development: Lead, coach, and mentor a team of 3 CRM specialists, each with deep subject matter expertise. Create a high-performance environment where the team can thrive and drive impactful results.

• Cross-functional Alignment: Navigate complex stakeholder relationships across the business, particularly with Data, Martech, and Product teams, to ensure CRM initiatives are integrated into the broader company roadmap and deliver high-impact results.

• Hands-on & Strategic Leadership: Combine strategic vision with hands-on management of CRM tools to ensure seamless campaign execution, leveraging both paid and owned media channels for maximum reach.

• Performance Optimization: Use data insights and analytics to refine and improve CRM campaigns, focusing on engagement, retention, and growth metrics. Demonstrate the ability to deliver measurable results through operational excellence in the current stack and lead the CRM team through potential technology shifts.

• User-Centric Approach: Ensure that all CRM efforts are focused on delivering personalized, meaningful experiences for our users, grounded in a deep understanding of their needs.

• Stakeholder & Budget Management: Manage stakeholder expectations across the company, ensuring clear communication and alignment. Oversee the CRM budget and external agency relationships to ensure optimal resource allocation.

Who You Are:

• 10+ years’ experience in CRM strategy and execution, with a focus on multichannel campaigns across both paid and owned media.

• 5+ years of leadership experience, with a proven track record of managing and developing seasoned subject matter experts.

• CRM Expertise: Extensive experience working with Adobe Campaign Manager, Looker or similar CRM tools, with the ability to execute and optimise complex campaigns.

• Technology Migration Experience: Proven ability to lead teams through technology transitions, while maintaining business continuity.

• Strategic & Tactical Leader: Demonstrated ability to balance strategic vision with hands-on management to ensure fast, impactful results.

• Stakeholder Management: Strong leadership presence and stakeholder management skills, able to align cross-functional roadmaps with Data, Martech, and Product teams.

• Data-Driven: Skilled in interpreting data and using insights to refine CRM strategies, delivering measurable business outcomes.

• Results-Oriented: A sharp focus on achieving impactful results, with a growth mindset and a bias for action in navigating a fast-paced, scale-up culture.

• Fluent in English: Strong professional proficiency in both written and spoken communication.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.