Head of Demand Generation

What we are looking for / The role

We are seeking an experienced, organized, and efficient Head of Demand Generation interested in revolutionizing the way app developers test & develop their products. At its core, this role is about driving customer acquisition and revenue growth. As a key marketing leader, you will be responsible for the scalable, predictable, and repeatable process of generating demand across channels.

This role can be fully remote, in-person (NYC), or a hybrid of the two. Candidates must be authorized to work in the United States.

If you are a revenue-centric marketing leader that thrives on growth and scaling a modern B2B demand engine, this is the role for you.

Responsibilities

We are a small but mighty team, and you’ll have the opportunity to play a significant role as we scale our org. Key responsibilities include:

• Build and execute campaigns that drive customer acquisition and footprint expansion, and align with sales and marketing pipeline targets
• Leverage the right mix of campaign tactics (paid digital, organic, account based marketing, nurture, etc) and the right investments to achieve ROI goals
• Track and report on strategic, operational, and tactical metrics using data to manage resource allocation, outcomes, and success
• Bring a testing and optimization framework to each approach, constantly striving to improve past performance
• Work with product marketing to bring go-to-market plans for new products and features to market in a way that opens and accelerates opportunities
• Manage campaign budgets, timelines, resources, processes, and technologies

About you

• 5+ years experience managing demand generation programs for technology companies
• Highly data-driven and technically fluent marketer
• ​​Track record of successful results and creativity with program design and execution
• Experience working closely with a field sales organization
• Excellent writing skills with high editorial standards
• Familiar with systems like GA, Marketo, Hubspot, Salesforce, Gong, Outreach, ZoomInfo, and Tableau
• Strong sense of ownership and operational rigor

Bonus points

• Experience with QA/DevOps
• Experience selling SaaS to product/engineering teams

Compensation & benefits

• Competitive compensation
• Generous PTO, including 1 week company-wide winter break
• 401k with company match
• Stock options
• Comprehensive health benefits
• Paid family leave
• Commuter benefits
• Much more!