Head of Demand Generation

About Radar

Radar is the global leader in geolocation with geofencing SDKs maps APIs and AI-enabled solutions for marketing fraud and operations teams.

Why is Radar the best place to work?

• We're trusted by some of the world's best companies from high-growth startups to the Fortune 500.

• We have incredible scale: We're processing over 1 billion API calls per day from hundreds of millions of devices.

• We're well-resourced and we've raised $85.5M from world-class investors including Accel and Insight Partners.

• We have a high-performance culture with ambitious and entrepreneurial teammates in every role.

• We recently moved into an amazing new office in Flatiron Manhattan NYC.

• We were recently named a top 10 best place to work in NYC by Crain's.

Despite our growth and scale we're still just getting started. That's where you come in.

About the role

We’re looking for a Head of Demand Generation to build and own Radar’s pipeline engine from the ground up. You’ll define how we generate capture and convert demand across channels turning data into predictable scalable growth.

Marketing at Radar isn’t a support function; it’s a core growth driver. You’ll own pipeline and revenue outcomes and directly shape how we scale toward $100M ARR.

You’ll report to our VP of Marketing and be based out of our Flatiron (NYC) HQ. We’re in-office Monday–Thursday with flexibility to work remotely on Fridays.

What you’ll do:

• Own Radar’s demand engine end-to-end driving pipeline and revenue

• Build and scale an enterprise ABM motion with Sales focused on high-value accounts

• Launch test and iterate across paid SEO/AEO webinars lifecycle and outbound

• Turn outbound and events into scalable repeatable growth channels

• Own measurement and attribution; tie every initiative back to pipeline and revenue

• Continuously improve funnel conversion from lead → opportunity → customer

• Partner with Sales and GTM Ops on targeting account prioritization and pipeline goals

• Drive land-and-expand by increasing engagement within existing enterprise accounts

• Own channel mix and budget; manage agencies and partners as needed

• Use AI to move faster run more experiments and improve performance

Who you are:

• 5–10+ years in demand generation or growth within B2B SaaS

• Proven track record of building and scaling pipeline in a sales-led environment

• Deep across core channels: paid SEO/AEO content webinars lifecycle and ABM

• Strong analytical operator; use data to drive decisions attribution and performance

• Experience owning budgets managing agencies and partnering closely with Sales and GTM in sales-led motion self-serve or developer-led a plus

• Strong grasp of modern marketing tools attribution and performance measurement

Who you’ll work with:

• Brandon Penn VP of Marketing

• Audrey Na VP of Design

• Ciarán Ennis Director of GTM Operations

• Connor Rapp Senior Sales Development Manager

• Our Marketing Sales and Customer Success teams

What we offer

• Competitive salary

• Meaningful stock options in a fast-growing company

• 401(k) plan with 4% match

• New HQ in Flatiron NYC

• Top-notch equipment

• Catered lunches

• Unlimited PTO

• Health dental and vision insurance with 100% coverage for employees

• 12 weeks of paid parental leave

• Commuter and fitness benefits

We’ll share full details of our benefits package at the offer stage. Benefits may vary by location.

Radar is an equal opportunity employer and does not discriminate on the basis of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender gender identity or expression veteran status or any other characteristic protected by law.

What We Do

Radar is the world's first Location OS: next-gen geofencing and maps infrastructure for developers and AI-enabled solutions for marketing fraud and operations teams all in a single platform. Hundreds of enterprises including DICK'S Sporting Goods T-Mobile Inspire Brands and bet365 use Radar to engage their customers protect their business and optimize their operations across hundreds of millions of devices worldwide. Founded in 2016 Radar is headquartered in New York NY. Radar has raised $85.5M from leading venture capital firms including Accel and Insight Partners.

Why Work With Us

We're a talented team with a high-performance culture. Come help us build the future of location.

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