Head of Digital

At Swyftx, we're not just building a fintech scaleup; we're shaping the future of Australia's digital currency industry. With over 800,000 users, we have our sights set high, aiming to be Australia's most trusted cryptocurrency trading platform and the next billion-dollar success story. 

Swyftx is currently looking for a creative, results-driven, and hands-on Head of Digital to develop and execute our end-to-end digital engagement strategy. This role involves enhancing customer communications, driving overall digital performance, and translating business objectives into exceptional customer experiences across all digital channels. 

Key Responsibilities include, but are not limited to:

• Work directly with the Chief Marketing Officer to manage and implement the digital marketing roadmap and strategy across different regions (ANZ, America, Europe, and Asia). 
• Prioritise and measure competitive digital campaigns & projects from inception through to completion ensuring effective planning, timeline management and high-quality deliverables. 
• Provide leadership, direction, and mentoring to direct reports, fostering a high-performance, collaborative, and stimulating team environment. 
• Oversee Digital Development resources, ensuring infrastructure reliability, campaign execution timeliness, and quality of work. 
• Manage CRM direction and overall strategic approach, ensuring consistency and professionalism aligned with key business goals. 
• Drive performance, optimisation, conversion, and analytics for Paid Media channels to achieve acquisition, engagement, awareness, and lead objectives. 

To be successful you will:

• Demonstrate proven leadership experience in digital marketing or CRM within a fast-paced and agile environment, with a track record of guiding and inspiring teams to achieve outstanding results. 
• Have strong analytical skills and the ability to derive actionable insights from web and user data. 
• Demonstrate experience managing campaigns through marketing automation platforms. 
• Show a genuine passion for understanding the customer journey and enhancing every step through automated communications. 
• Thrive in a dynamic environment, embracing change, navigating ambiguity, and consistently delivering high-quality work. 
• Approach challenges with creative solutions and critical thinking, while maintaining a meticulous eye for detail. 
• Be experienced with Google Ads, Facebook Ads, Google Tag Manager, and CPC platforms, along with strong budget management and analytical skills. 

Some of our perks and benefits include:

• Unlimited fee-free trading. 
• Career growth, training, mentorship, and development opportunities. 
• Social activities, game breaks, and recognition awards. 
• Fully stocked kitchen with breakfast and lunch foods, unlimited fresh fruit, snacks, and kombucha. 
• Weekly catered lunches on Wednesdays. 

At Swyftx, we're not just building a diverse and dynamic environment; we're celebrating it. We value and embrace the unique experiences, qualities, and characteristics that each member of our team brings, and we're committed to cultivating an inclusive workspace where everyone feels valued, respected, and empowered to do their best work. 

If you are driven by excellence, a deep commitment to integrity, and an unwavering drive to make an impact, then click ‘apply now’. 

We have an internal Talent Acquisition function and therefore are not accepting approaches from recruitment agencies.