Head of Digital Marketing and Acquisition

Head of Digital Marketing and Acquisition

Victory Capital |San Antonio, TX

About Victory Capital:

Victory Capital is a diversified global asset management firm. The Company operates a next-generation business model combining boutique investment qualities with the benefits of a fully integrated, centralized operating and distribution platform.

Victory Capital provides specialized investment strategies to institutions, intermediaries, retirement platforms and individual investors. With 12 autonomous Investment Franchises and a Solutions Platform, Victory Capital offers a wide array of investment products, including mutual funds, ETFs, separately managed accounts, alternative investments, third-party ETF model strategies, collective investment trusts, private funds, and a 529 Education Savings Plan.

General Summary and Purpose:

You will develop the firm's digital marketing strategy and lead the execution of digital marketing acquisition across our B2B and B2C business channels. This strategic responsibility spans all forms of digital engagement and is directly responsible for demand generation, paid and organic search, email marketing and digital analytics. You will also evolve the user experience across our digital platforms and be responsible for website content publishing and operations, in partnership with our technology team.

You will lead a team of digital marketing and campaign professionals and report to the Chief Marketing Officer.

(Victory Capital's marketing professionals currently work a flexible hybrid schedule, with three core days in the office and the option to work two days in a remote environment.)

You Will:

• Develop Victory Capital's digital marketing strategy and roadmap to support B2C and B2B sales efforts
• Build an innovative and authentic user experience for direct investors, financial advisors and institutions.
• Develop comprehensive strategy to expand client acquisition by maximizing traffic, engagement and conversion
• Oversee our email marketing strategy and execution, including third-party vendor management and budgeting
• Build, mentor and manage team of digital marketing and campaign professionals
• Collaborate with sales and marketing in the design and development of digital marketing, email and social media campaigns
• Serve as UX/UI expert in development of new digital platforms and evolution of existing digital platforms
• Successfully achieve key traffic, lead generation and other performance metrics through development and implementation of segmentation, targeting and creative optimization strategies
• Develop strategies to measure and improve overall search engine results, including SEO and paid search
• Manage reporting and tracking of digital analytics to ensure results are achieved and strategies are optimized for maximum effectiveness
• Maintain proficiency with digital technology developments

You Have:

• Bachelor's Degree or equivalent
• 10+ years digital marketing experience; demonstrated success in leveraging digital and email campaign platforms to drive client acquisition
• Demonstrated leadership skills with experience managing a team
• Expertise in SEO and paid search
• Demonstrated ability to deliver unique and engaging user experiences
• Strong problem solving and creative skills
• Excellent oral and written communication skills
• Proficient with CMS, email campaign, digital analytics and CRM tools (experience with Adobe Experience Manager, Adobe Campaign, Hubspot and SFDC is a plus)
• Familiarity with investment products, including mutual funds and ETFs is a plus

Our Benefits:

Victory Capital Management offers great Medical, Dental, Vision plans, Flexible PTO, Family Medical and Disability Leaves, and a 401k plan with a generous employer match.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.