Head of Enterprise Social Media

Head of Social Media

The Head of Social Media role owns, develops and drives the enterprise social media strategy for TIAA and Nuveen in support of the broader brand and client marketing plans, objectives and campaigns. The role is responsible for modernizing and reinventing the overall strategy - this includes overseeing the building plans, campaigns and content relevant to target audiences and driving engagement across multiple social channels (LinkedIn, Twitter, YouTube, etc.).

Key Responsibilities and Duties

• Create an enterprise social media strategy to deliver a balance of brand, product, thought leadership and personality in support of overall marketing strategy and organization goals. Areas of social media ownership for TIAA and Nuveen include Corporate/Organic/Owned, Sales Enablement/Employee Advocacy, and Executive Social Media Presence.
• Execute the enterprise social media strategy, including content creation, content curation, campaign building, community management, community engagement and reporting.
• Owning the social content strategy, including creating and publishing relevant, original, high-quality content, creating a regular publishing schedule and implementing a content editorial calendar to manage content and plan specific, timely marketing campaigns, promoting content through paid social media, and working with business partners to post and promote relevant content.
• Monitoring of the social media and competitive landscape and driving our social media strategy to achieve client/follower acquisition, positive engagement with our brands, and traffic/conversions on the brand websites.
• Partnering with a large, cross-functional team (e.g., client marketing, sales, corporate communications, PR, recruiting, etc.) to implement initiatives and ensure that all efforts are coherent and align with overall goals.
• Define social engagement and conversation strategy - including targeting clients as well as other brand advocates (news outlets, thought leaders, etc.).
• Expanding and evolving employees social media programs to expand brand reach, provide additional business development opportunities and elevate thought leaders.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 8+ Years Required; 10+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level

10PL

Related Skills

Advertising, Audience Segmentation, Budgeting, Collaboration, Communication, Customer-Focused Campaign Development, Ensures Quality Audience Engagement, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Creativity, Marketing Strategic Planning, Marketing Writing Effectiveness, Negotiation, Prioritizes Effectively, Search Engine Marketing, Timely Outreach, Vendor / Partner Management

Base Pay Range: $184,700/yr. - $307,800/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone: (800) 842-2755

Email: [email protected]

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