Head of Global Editorial Content

ABOUT THE ROLE AND OUR TEAM:  

The Knot Worldwide (TKWW) is a global leader of media and editorial content for the wedding & baby industries across 19 brands in 16 countries. Not resting on our laurels, we are looking for a new leader to help build the future of wedding inspiration, advice & entertainment for generations to come. A key pillar in our growth strategy is expanding our award winning written content expertise to the video and entertainment film categories. We are looking for a seasoned veteran in the Editorial & Branded Content space to lead our future success as the Head of Global Editorial Content.

This talented leader will own the vision, operations and performance strategy for TKWW’s multi-disciplined content ecosystem. This leader should be a business growth driver first and a storyteller second, and have the proven experience to lead our Editorial Department into the future world of content. This leader will be a key member of the Marketing Leadership team, reporting into the Vice President of Global Consumer Marketing. Success will be measured around growing our audience reach across platforms, expanding our brand relevance and commercial revenue & profitability.

This leader will partner with a highly cross-functional team to develop the right content strategy to deliver the business goals, including but not limited to: Media Sales, Product, SEO, eCommerce and Vendor Marketplace teams. This position requires strong leadership, a business growth mindset, exceptional communication skills, and a passion for amazing thought provoking content.

RESPONSIBILITIES:

• Oversee the Editorial Department (100+) across Video, Print, Digital, and all Global territories.
• Inspire and lead a diverse team of Editors, Video Programmers, and Strategists to serve our audience content needs and represent The Knot Worldwide to all internal and external stakeholders including press & advertisers.
• Set and communicate the vision for Editorial Content  for The Knot Worldwide across channels, content types, and global regions both internally and externally.
• Set the vision for the future of weddings & parenthood across a diverse audience perspective and ensure our content reflects the authentic experiences and needs of our global audiences.
• Develop repeatable, scalable, and data-first strategies and processes to engage users and increase readership, viewership & subscribership for all content verticals.
• Advocate for our audiences (couples, vendors, guests, viewers) by consistently researching and innovating our offerings to serve the ways people consume content
• Act as a key stakeholder cross-functionally to ensure content is a priority and thought leader center of excellence across the wider TKWW ecosystem.
• Ensure success and be accountable to all content performance metrics and KPI by platform.
• Ensure operational excellence in content storytelling, content strategy, production operations, & departmental productivity, in order to maximize our audience reach (traffic opportunities) and revenue capacity across channels.
• Lead the scaling of our video distribution strategy and business development partnerships with production companies, networks, and streaming partners.
• Oversee our global content strategy to maximize our SEO opportunity and global SERP footprint, competitive landscape and diverse user needs states finding global synergies & exploiting our Editorial scale.
• Lead the evaluation, scoping and acquisition strategy for content franchises, content brands, talent relationships and studio partnerships.
• Inform and influence key decisions around Editorial policy, FTC governance, and affiliate commission strategy to maintain journalistic integrity and increase consumer confidence.
• In partnership with cross-functional partners influence the product experience for content ensuring our roadmap adheres to user needs, modernizes our brand experience, and delivers on revenue expectations.
• Ownership of all departmental P&L decisions in line with marketing and business priorities.

SUCCESSFUL HEAD OF GLOBAL EDITORIAL CONTENT CANDIDATES HAVE:

• 10-15+ years of relevant Editorial, Content, Marketing experience 
• 5-7+ years of management experience 
• Impeccable Communication Skills: Demonstrate effective communication skills to cascade and disseminate complex information with clarity, ease of comprehension and that inspire allegiance.
• Subject matter expertise in the wedding industry is desired but not required.
• Subject matter familiarity in SEO and with SEO tools, able to communicate effectively with SEO teams, product and executive leadership on an SEO strategy is required.
• Deep understanding & familiarity with ecommerce content strategies and able to successfully advocate and inspire innovation in our eCommerce business lines.
• Entrepreneurial mindset- sees a void and maximizes an opportunity to bring new ideas to the table
• Firm when presenting creative ideas with a confident presentation of concepts internally and externally
• Able to share the credit across a team working towards the goal of growing revenue and creative excellence
• A firm understanding of how content is successful across different video platforms (O&O, Youtube, OTT,  Social, etc..)
• Departmental leadership experience preferred.

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