Head of Growth Marketing

DYPER is a growth stage CPG B Corp in the baby products industry whose mission is governed by making better diapers for parents, babies and for the planet. DYPER is backed by impact investors who believe in our mission.

We're hiring a Head of Growth Marketing to oversee all marketing demand generation and conversion activities. The Head of Growth Marketing will oversee the strategy and execution of our paid media and website activities to drive conversions for individual and subscription sales. Responsible for all of our marketing demand gen initiatives, the ideal candidate must possess excellent quantitative skills and be a strong strategic thinker who can build acquisition strategies that support discrete business goals.

Responsibilities

• Leading the development of DYPER's marketing acquisition / conversion plans and managing their tactical delivery, including measurement and results tracking.
• Paid Media: Leading the strategy and execution of all paid media presence across all channels, including search, programmatic, social, direct mail, and print media.
• Website: Owning the Shopify Plus website and all key site flows, landing pages, and lead forms that drive leads towards conversion. Optimizing the site for SEO.
• Budget Management: Outlining and actively managing the budget supporting all "working" marketing investments.
• Volume Forecasting: Partnering with sales and finance to develop a forecast on the number of conversions we should expect based on our investment levels and then being accountable for that number.
• Partner & Channel Management: Working with advertising partners to optimize our spend, negotiate pricing, and monitor / optimize the performance of various marketing assets.
• Cross-Functional Collaboration: Partnering with engineering (internally or externally) to optimize our website; partnering with sales to ensure strong alignment on targeting strategy.
• Measurement & Reporting: Partnering with analytics and sharing out the results of all paid marketing investments to the C-suite.

About us:

Founded in 2018 by serial entrepreneur & Phoenix local. DYPER has grown at triple digit rates since it was launched. We are a vibrant, fun-loving, and a fast-paced place to work with the tech startup vibe. If you're an entrepreneurial executive who works well with autonomy and wants the opportunity to impact positive change in your workplace, you will excel at DYPER. Our values drive everything we do, and if you work here, it's important that we care about the same things.

Here's what's at the heart and soul of DYPER:

1. Save the Bum, Save the Planet

As we always say, we are not perfect, but we will respond to each challenge perfectly. We put the babies and the planet first and we are not going to stop reinventing our products until we can perfectly balance absorption with the environmental impact.

2. We can make a difference

We have made such a big difference in the short two years that we have been here - we are continuing to make small changes that will leave an even bigger impact. One diaper at a time.

3. We are agents of change

We recognize that we can do better while continuing to turn our problems into solutions

4. We always deliver +10%

We believe in always giving 110% - that extra 10% goes a very long way

5. We will always innovate

We will not stop innovating until we build what we think is a perfect diapering eco system.

6. We have fun

We believe in the value of having fun, making time to play and having a healthy work/life balance.Is our team the right place for you? If this sounds like a fit, we can't wait to meet you.

Requirements

Who you are:

• 5+ years of experience in acquisition or performance marketing
• Strong experience in paid social and SEO. In particular, hands on, first person experience in managing and trafficking Meta, TikTok, Snap and Pinterest ads.
• Strong project management and organization skills with the ability to independently manage multiple initiatives at once
• Entrepreneurial spirit with an ability to build DYPER's marketing acquisition strategy in an ambitious, high-growth start-up environment
• Alien-like copywriting skills for SEO and Google Text Ads - title tag optimization, headers, sub-headers, meta descriptions and social open graph tags
• Ability to write engaging and EYE-POPPING headlines for social media, article headers and ad-copy
• Advanced knowledge of effective content promotion strategies - e.g. going above and beyond "post and pray"
• Bachelor's degree

Benefits

Our company culture supports flexible working schedules with an open PTO policy, $1,000 annual charitable donation match, 6% match on 401k contributions and medical insurance at a very low cost to employees. Very casual working environment with lots of coffee and snacks! If you would like to be considered for the role, we would like to hear from you!