Head of Growth Marketing

We are seeking a highly driven Head of Growth Marketing to join our team at Instawork. The Head of Growth Marketing will be responsible for developing and executing a comprehensive growth marketing strategy to drive customer acquisition focusing on the business side of our marketplace. 

Responsibilities

• Develop and implement growth marketing strategies to achieve business objectives and drive new customer acquisition.
• Collaborate with the sales team to develop and execute demand generation campaigns that drive leads and increase conversion rates.
• Develop and manage marketing campaigns across multiple channels, including email, social media, paid search, and content marketing.
• Analyze campaign performance and provide recommendations for optimization and future campaigns.
• Conduct market research to identify new growth opportunities and stay up-to-date on industry trends.
• Manage a team of marketing professionals and help their professional growth and development.
• Develop and manage a growth marketing budget and ensure marketing initiatives are aligned with overall company objectives.

Qualifications

• You see yourself as high velocity, creative, goal/metric driven, leaning-in, and test & iterator.
• 10+ years of experience in B2B growth marketing, preferably in a SaaS or marketplace startup environment, preferably director+ leveled.
• Ability to drive strategy
• Bachelor's degree in marketing, business, or a related field. MBA preferred.
• Demonstrated success in developing and executing growth marketing strategies.  Ideally for a mix of enterprise and SMB sized companies.
• Specific strength in email marketing for acquisition.
• Strong leadership skills and the ability to manage and develop a team.
• Excellent communication skills and the ability to effectively communicate with cross-functional teams.
• Experience with marketing automation, analytics, and customer acquisition tools.
• Knowledge of SEO, SEM, PPC, and social media marketing best practices.
• Strong analytical skills and the ability to use data to inform decisions.

If you are a highly motivated and results-oriented marketing professional with a passion for driving growth and innovation, we encourage you to apply for this exciting opportunity at Instawork.

For CA based applicants:

• The base salary range for this position is $170,000 - $230,000
• This position is eligible for equity in the form of stock options
• This position is eligible for Instawork benefits, including:
• A variety of medical, dental, and vision plans with coverage beginning on the date of hire
• Flexible paid time off
• At least 8 paid company holidays annually
• Home office stipend
• Phone stipend
• Commuter stipend
• Supplemental pay on qualified leaves
• Employee health savings accounts (HSA) contribution
• Flexible spending plans
• 401K plan
• Perkspot - discount program through Lumity

A variety of factors are considered when determining someone’s compensation including a candidate’s professional background, experience, and location.  Final offer amounts may vary from the amounts listed above.

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