Head of Influencer Marketing

Whatnot is a livestream shopping platform and marketplace backed by Andreessen Horowitz, Y Combinator, and CapitalG. We’re building the future of ecommerce, bringing together community, shopping and entertainment. We are committed to our values, whether working remotely or from one of our offices. We are building a team that has experience from top tech, retail and payments platforms in the world.

We’re innovating in the fast-paced world of live auctions in categories including sports, fashion, video games, and streetwear. The platform couples rigorous seller vetting with a focus on community to create a welcoming space for buyers and sellers to share their passions with others.

And, we’re growing. Whatnot has been the fastest growing marketplace in the US over the past two years and we’re hiring forward-thinking problem solvers across all functional areas.

Retail disruption is one of the largest opportunities in the startup space today. Livestream shopping is taking off around the world – a $300B GMV market in China that’s grown 100% YoY. Whatnot is bringing it to the world through a community-first approach, starting in the U.S. where retail is a $5T market opportunity!

The marketing team at Whatnot is responsible for telling stories, creating experiences, and creating demand which bring buyers and sellers closer to the products and people they love. Within the Go-to-market team, we’re focused on expansion of our category suite and the continued growth of sellers and buyers on the platform. We’re deeply invested in influencer marketing as a critical channel, and as our Head of Influencer Marketing, you’ll oversee and lead the practice at Whatnot.

• Build our influencer marketing practice
  • Develop the strategy, grow a team, and work with category marketers and vertical teams to drive execution and results.
  • Define and monitor key success metrics and manage yourself and the category marketers towards those metrics. 
• Scale growth 
  • Build the playbook category marketers and vertical teams to run best in class influencer programs for their categories for influencers
  • Partner cross functionally with product, engineering, BD, GTM, and others to ensure the products and programs needed to scale our practice are developed and scaled.
• Lead
  • Be a steward of our product. Ensure that we’re meeting the needs of your team and the influencer marketing practice. Work with cross-functional partners to bring solutions to light that can serve our influencers.
  • As the success of the program grows, you will hire and manage a team of influencer marketers. 

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.

As our Head of Influencer Marketing you should have: 

• 8+ years of marketing experience, with time running metrics-based scaled influencer programs.
• High-growth startup, marketplace or creator-focused platform experience.
• You’re a world-class leader with experience building out and scaling a marketing team. 
• Experience running a full stack influencer program at a scaled digital brand, including top creators, micro/category influencers, and a longtail / affiliate program.
• You have a proven track record of running a growth-centric, measurement, and investment based influencer practice directly tied to business performance, and can speak to the tangible impact your work in building an influencer program has had on both a brand and business.
• You speak in terms of CAC, LTV, payback period, and can comfortably get into the metrics, build tracking, and speak to the growth impact of your practice.
• You’re a creative content creator and copywriter.
• You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow.
• You are deeply analytical and comfortable understanding and manipulating data to gain and take action on business insights.
• You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small. 

• Competitive base salary and stock options
• Unlimited Vacation Policy and Company-wide Holidays (including a spring and winter break)
• Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
  • Whatnot covers 99% of employee premium costs, and 75% of dependent care premiums for Medical
  • Dental and Vision sponsored 100% by Whatnot for employees and dependents
• Work From Home Support
  • Laptop provided by Whatnot and home office setup allowance
  • $450 work-from-anywhere quarterly allowance for cell phone and internet
• Care benefits
  • $1,350 quarterly allowance on food
  • $1,500 quarterly allowance for wellness
  • 16 weeks Paid Parental Leave and gradual return to work
  • $5,000 annual allowance towards childcare
  • $20,000 lifetime benefit for family planning, such as adoption or fertility expenses
• Professional Development
  • $2,000 annual benefit to invest in your professional development
• 401k offering for Traditional and Roth accounts provided by Betterment
  • Employer matching contributions of 100% of up to 4% of contributions on base salary

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.