Head of Lifecycle Marketing

Overview

Are you passionate about data and having the opportunity to drive direct impact for a mission-driven organization? This Head of Lifecycle Marketing role will lead the lifecycle marketing strategy with a focus on acquiring new customers and growing and engaging our customer base to drive engagement retention, and lifetime value. They will be responsible for building out the strategy across all channels including but not limited to email, web, on-device, SMS, loyalty and referral. This is a fantastic opportunity to become part of a passionate, growing team that will work together to build Mixbook’s business by engaging users with data-driven marketing strategies.  

Location

This is a remote position with quarterly travel to the San Francisco Bay Area, with preferred location in the PST timezone.

Job Description

In this role, you will create and implement the strategy for our lifecycle and retention efforts to engage users and deliver business growth. You will lead and execute the implementation of best-in-class customer retention strategies across multi-channel marketing to meet our strategic customer vision. This position reports into the Senior Director of Growth Analytics. 

What you’ll do

• Lead and define our CRM strategy, create and execute personalized, multi-channel marketing campaigns to increase user retention and deliver against business goals
• Be the leader in developing multi-channel marketing strategies for customer lifecycle, acquisition, growth, retention and reactivation programs including email, loyalty, push & SMS. 
• Manage processes and plans for CRM channels, develop CRM calendar and own execution across email, push notification, and SMS
• Partner with our data team to understand customer segmentation and identify opportunities to create new automated lifecycle marketing campaigns  
• Design and build new automated marketing campaign lifecycle workflows that also incorporates A/B testing
• Develop detailed creative briefs for new asset and copy requests, own timelines and processes for scope projects
• Develop dashboards and conduct ongoing analysis to develop actionable insights and recommendations for future lifecycle campaigns and tests 

What You’ll Need

• 10+ years of experience in CRM and lifecycle marketing (retention, engagement, loyalty) within the consumer goods with DTC eCommerce space. 
• Knowledge of CRM technology management, with a strong understanding of marketing, data structure, operational databases & segmentation 
• Strong customer focus, instinct, and passion Proven track record of delivering measurable results (in terms of LTV, churn, etc.) through testing and optimization 
• Deep expertise in email automation
• Demonstrated ability to partner with stakeholders across marketing, creative, and e-commerce roles to launch campaigns 
• Proven ability to translate analytic data into strategic insights that drive successful marketing programs
• Technical experience writing and editing HTML code
• Ability to multitask, prioritize and problem solve. Excellent time management skills
• Highly organized and meticulous, with an ability to balance and effectively prioritize numerous projects and initiatives 
• A base salary of $165,000-$200,000, depending on experience and location
  • Curious about how we determined this range? Ask about our process!