Team: Marketing
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Lifecycle Marketing in the United States.
In this strategic leadership role, you will build and scale a comprehensive lifecycle marketing function that drives engagement, retention, and long-term customer value. You will oversee the end-to-end customer journey—from onboarding and activation to monetization, retention, and winback—ensuring each stage delivers a seamless and meaningful experience. This role requires a highly analytical and data-driven leader capable of translating customer behavior insights into impactful programs. You will collaborate closely with Product, Analytics, Brand, and Performance Marketing teams to align growth strategies across the organization. As a key member of the marketing leadership team, you will establish scalable lifecycle systems, experimentation frameworks, and personalized engagement strategies that strengthen customer relationships and sustainable revenue growth.
Accountabilities:
Lead the overall lifecycle marketing strategy, focusing on customer activation, engagement, retention, churn reduction, and lifetime value growthDefine and execute a lifecycle roadmap aligned with company and marketing objectives and key performance indicatorsRedesign onboarding and early user experiences to strengthen habit formation and reduce early churnTranslate behavioral insights and customer data into targeted lifecycle programs that drive long-term engagementDevelop scalable segmentation frameworks based on lifecycle stage, behavioral signals, and customer intentLaunch behavior-triggered messaging and engagement programs across multiple channelsEstablish and manage a disciplined experimentation roadmap for testing messaging, targeting strategies, and offersOversee lifecycle communication channels including email, push notifications, and in-app messaging while maintaining consistent user experiencesCollaborate with cross-functional teams including Product, Analytics, Marketing Operations, and Performance Marketing to ensure cohesive customer journeysLead and mentor lifecycle and marketing operations teams while maintaining operational excellence and accountabilityRequirements
10–12+ years of progressive experience in lifecycle marketing, CRM, retention, or growth marketingProven track record of building and scaling lifecycle strategies within high-growth, consumer, subscription, or app-based businessesDemonstrated success improving activation, engagement, retention, and lifetime value through data-driven initiativesDeep expertise in segmentation, behavioral targeting, customer journey design, and experimentation methodologiesStrong analytical skills with experience in cohort analysis, performance modeling, and customer behavior insightsExperience managing lifecycle marketing platforms and infrastructure such as Braze or similar toolsAbility to lead cross-functional initiatives involving Product, Analytics, Creative, and Performance teamsStrong leadership capabilities with experience building and managing high-performing marketing teamsStrategic mindset with a focus on balancing growth objectives with long-term customer trust and brand valueExcellent communication and stakeholder management skills with experience presenting insights to executive leadershipBenefits
Competitive salary and comprehensive compensation packageFlexible work arrangements including remote or hybrid work optionsUnlimited vacation policy and 12 paid holidays per yearHealth, dental, and vision insurance coverageShort-term and long-term disability protection401(k) retirement plan (U.S.) with potential employer contributionsEmployee stock options and opportunities for long-term financial participationAnnual wellness benefit or healthcare spending accountPaid parental leave for eligible employeesLearning and development programs and professional growth opportunitiesTeam events, company off-sites, and collaborative culture initiatives