Head of Lifecycle & Retention
Job Description
ClickUp is the world's only all-in-one productivity platform that flexes to the way people want to work. It replaces all individual workplace productivity tools with a single, unified platform including project management, document collaboration, spreadsheets, chat, goals, and more. On a mission to make the world more productive, ClickUp is headquartered in San Diego and scaling remotely and internationally. As one of the fastest-growing SaaS companies in the world, ClickUp helps millions of users to be more productive and save at least one day every week. 🦄
- Own the global Lifecycle Marketing roadmap and develop marketing strategies to support onboarding, engagement, monetization, and retention, and upgrade/cross-promote programs.
- Manage the Lifecycle Marketing team's partnership with the Email team to execute global email campaigns through a collaborative cross-functional process from conception to launch.
- Partner closely with Growth Product teams for in-app and push notification opportunities that drive consumer retention.
- Collaborate with Demand Generation leaders to align sales and lead generation KPIs with Lifecycle campaigns.
- Build testing roadmaps to continuously improve various program performance and partner with Marketing Ops teams to launch programs.
- Partner with the Analytics team to identify the key drivers of the upgrade, engagement, and identify actionable insights from customer data to continually improve global CRM efforts.
- Communicate marketing plans, objectives and key results tracking, program results internally to ensure key learnings are shared with stakeholders.
- Build reports and dashboards to monitor campaign activity and impact. Establish KPIs and know the drivers that identify an opportunity.
- Own an 8-figure budget with strategic allocation that drives ROI.
- 7+ years in a Lifecycle role, owning end to end campaigns from conceptualization to execution.
- 4+ years of experience in a people management role, or directly mentoring other Lifecycle professionals.
- Experience owning 8-figure budgets or more, and allocating them across various Lifecycle functions.
- Experience in tech B2B and B2C or SaaS industries, with extensive knowledge in enterprise markets and consumer journey's.
- Proven success in building Lifecycle programs from scratch that can scale in fast-pace environments.
- Strong sense of ownership, and desire to equally lead strategy and be hands-on in execution.
- Experience using productivity/project management softwares.
ClickUp was founded on a culture of hard work, consistent growth, and a desire to break norms. We’re a values-driven company and hire based on ambition, merit, and a willingness to do what it takes to succeed. We don’t care where you’re from, what you look like, or who you’re in a relationship with—we hire the best people for the job, and create an environment that supports employees on their journey to do the most exciting work of their lives! ClickUp is an Equal Opportunity Employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Date Posted
11/04/2022
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