Head of Marketing

Overview

BankNewport celebrates being a community bank since 1819. Yes, that's 200 years, and still growing. Offering new and exciting career opportunities, BankNewport is committed to providing our employees the resource and guidance to develop careers that are challenging and rewarding.

So if you're looking for a great professional opportunity, know that BankNewport will empower and invest in you.

The Head of Marketing is responsible for overseeing the planning, development and execution of the Bank's marketing and advertising initiatives. The Head of Marketing will play a vital role in the company's growth and will have responsibilities that range from creative influence, business strategy to community involvement. Reporting directly to the CEO, the Head of Marketing primary responsibility is to generate revenue by increasing sales through successful marketing for the entire bank, using market research, pricing, product marketing, marketing communications and advertising.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the Bank's overall financial, branding and customer experience goals.
• Contribute to the development of the Bank's long-term vision and growth plans in collaboration with the Executive Team.
• Ensure the bank's messaging is distributed across channels and targets audiences to meet the Bank's financial objectives.
• Oversee the development and maintenance of the Bank's brand identity, ensuring consistency and alignment with organizational values.
• Implement strategies to enhance brand recognition and reputation within the communities served.
• Oversee the development and implementation of corporate communication strategies and activities aligned with the Bank's long-term strategies and goals, its brand, philanthropic initiatives, and corporate social responsibility that promotes the Bank's long-term strategies and goals; proactively enhances the image and leadership position of the Bank and its partners.
• Lead efforts to attract and retain customers through targeted marketing campaigns and promotions.
• Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
• Drive the marketing and digital marketing strategy, utilizing online channels and CRM to engage with current and prospective customers.
• Stay abreast of emerging marketing and digital marketing trends and technologies, implementing innovative solutions to enhance our online presence.
• Partners closely with other departments, including Marine Lending, Operations, IT and Finance to ensure alignment and integration of marketing strategies with broader business goals.
• Foster a collaborative culture that encourages the sharing of ideas and expertise.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact.
• Monitor and report on the ROI of marketing initiatives, making data-driven adjustments as needed.
• Oversee bank events aligned with marketing strategies.
• Manage marketing vendor relationships.
• Manage and develop the marketing team to support business initiatives and strategies.

Qualifications

SUPERVISORY SCOPE:

2 direct reports

INDEPENDENT ACTION:

Ability to work independently and exercise proper judgment on special projects and assigned duties.

QUALIFICATIONS:

• Advanced degree in marketing or business (MBA) is preferred
• A minimum 10 years of well- rounded marketing experience
• A minimum of 7 years of experience in a leadership role.
• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Critical thinker and problem-solving skills.
• In-depth knowledge of different digital and traditional marketing channels.
• Strong supervisory and leadership skills.
• Understanding of data architecture and hands on experience with data management and marketing automation tools.
• Ability to gather, integrate, and use data and behavioral analytics to develop and implement digital marketing strategies that meet or exceed expectations.
• Strong experience developing and managing SEO, SEM, and CRM.
• In-depth knowledge of applicable data privacy practices and laws.
• Understand, model, and represent BankNewport's core values

BANKNEWPORT CORE VALUES:

• We celebrate individuality
• We empower employees to be creative problem solvers
• We invest and take the time to really get to know our customers
• We commit to serving the financial needs of Rhode Islander's

Any physical demands or work conditions described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BankNewport is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity or expression, pregnancy, childbirth or related medical conditions, military service, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.

Employment agencies and search firms, please do not call or email employees of BankNewport regarding this requisition. All resumes that are submitted by any employment agencies or search firms will become sole property of BankNewport, unless BankNewport has engaged in an agreement with an agency or search firm.