Head of Marketing

As a leading financial technology platform, OppFi powers banks to bring credit access to  millions of everyday consumers who are locked out of mainstream financial options. We go beyond our mission - to help people rebuild financial health - and go further to ensure we keep the customer at the center of everything we do. We are creating a Customer-obsessed culture, with the capital “C”. 

And it starts with our team here. We are a team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives, and backgrounds. Our employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. We welcome individuals who want to make a difference in the financial system through creating and building simple, transparent products that facilitate credit access, enable savings, and build wealth.

A few other fun facts about us. OppFi is an Inc. 5000 company for six straight years, a Deloitte's Technology Fast 500™, the seventh fastest-growing Chicagoland company by Crain's Chicago Business, and was named on Built In's 2022 Best Places to Work in Chicago.

What you get to do: 

Reporting directly to our Chief Executive Officer of OppFi, you'll drive the integrated marketing strategy for growth efforts across all channels, including affiliate, partnerships, direct mail, SEO, SEM, email, social media, display, and referral programs. As the leader and head of the overall marketing function, you'll lead a team of 14 marketers to develop long-range marketing plans for the company, while translating the overall strategy into tactical plans to achieve the company's annual and quarterly goals and objectives. The primary objective of this role is to drive measurable and scalable results through digital and traditional marketing channels while maintaining a strong focus on return on investment (ROI) and key performance indicators (KPIs). 

• Marketing Growth Strategy: Lead the development and execution of a comprehensive marketing vision and strategy aligned with the company's overall business objectives. Collaborate with cross-functional leaders/teams in Product, Operations, Credit Risk, Finance, Legal, and Compliance to ensure the integration of marketing initiatives into the broader business growth plans.
• Forecast-Budget Management: Build, maintain, and manage to a detailed loan originations forecast. Manage and allocate marketing budgets effectively across various channels and campaigns to achieve forecast at maximum ROI. Track and report on performance metrics on a weekly basis, ensuring forecast and budget adherence and driving cost-efficient campaigns.
• Team Leadership: Lead, mentor and inspire a team of 14 marketers. Set clear goals, create structure, ensure proper prioritization, provide feedback and guidance, and empower team members to achieve their full potential. Foster a culture of collaboration, innovation, and continuous improvement.
• Data-Driven Approach: Utilize data analysis, market insights, and customer behavior to identify growth opportunities and enhance marketing efforts. Implement testing and optimization strategies to continuously improve campaign performance. Develop a multi-touch attribution model to better connect marketing spend to business performance.
• Acquisition Marketing: Develop and execute a multi-channel acquisition marketing strategy that maximizes profitable acquisition of new customers across all channels including affiliate, partnerships, direct mail, SEO, SEM, email, social media, display, and referral programs. Identify and test new marketing channels or initiatives to accelerate profitable growth. 
• Partnership Management: Collaborate with external partners, agencies, and vendors to enhance marketing capabilities and leverage their expertise for campaign success.performance and meet or exceed KPIs.
• Lifecycle Marketing: Define and implement lifecycle customer email communications that guide our customers in a consistent tone and voice throughout their journey with our products from the day they apply to the day they pay off their loan.
• Executive Presence: Collaborate with senior leaders across the organization to define and drive our core business marketing growth strategy. Present regularly to the CEO, SLT and BOD.

What You’ll Bring to the Team:

• You have 15+ years of experience in consumer fintech or financial services marketing leadership roles, ideally in consumer lending.
• You have 10+ years of experience leading and managing a team. 
• You have experience developing and deploying strategies that drive product awareness, consideration, conversion, and advocacy and have managed multiple marketing channels including affiliate/display, partnerships, direct mail, SEO/SEM, email, social media, and referral programs.
• You are an inspirational marketing leader who excels at developing top talent and out-performing the ambitious goals you set for your team.
• You are analytical and data-driven in your approach to building and optimizing marketing strategies, campaigns and initiatives. 
• You're a collaborator at heart and easily influence decisions at senior levels.
• You're at your best in an energetic environment with plenty of ambiguity and interesting, challenging problems to solve.
• You consistently push the envelope and never settle for the status quo.

Total Rewards and Benefits

OppFi offers a flexible remote environment, 401(k) matching program, and flexible paid vacation. Other benefits include medical benefits, dental and vision coverage, and tuition reimbursement. To support your wellness & growth, we provide monthly meditation and yoga classes and access to all LinkedIn Learning courses. We also offer Fringe, which is a lifestyle benefits platform that lets you decide how you want to spend your rewards from dozens of vendors like Uber, Doordash, and Urban Sitter. Dress code is casual. 

EEOC Statement: 

OppFi is an equal opportunity employer and does not discriminate based on any actual or perceived legally recognized protected bases under local, state, or federal law or regulations. Our goal as a company is to build an equitable workplace that actively works to dismantle systems of oppression in our processes, procedures, and interactions. We aim to help our employees thrive where they work and beyond. Check out our Culture page here.

OppFi is committed to the full inclusion of all qualified individuals. As part of this commitment, OppFi will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our People team at [email protected]. #LI-Remote

Pursuant to the requirements of the California Consumer Privacy Act, OppFi is providing the "OppFi California Employee Privacy Policy", which details the categories of personal information collected and your rights under the policy. If you are a California resident, please review the policy here: https://www.oppfi.com/careers/