Head of Marketing

As a mission-driven fintech platform, OppFi helps everyday Americans gain access to credit with digital specialty finance products. Through our unwavering commitment to customer service, we support the millions of consumers who are turned away by mainstream options to build better financial health. Financial inclusion is at the heart of OppFi's mission and remains at the core of what we do.

We are a team of caring, innovative, and inclusive individuals who thrive in being immersed in diverse talents, expertise, perspectives, and backgrounds. Our employees approach every new challenge with an unparalleled ability to see what could be rather than settle for what is. We welcome individuals who want to make an impact in the financial system by facilitating credit access, building and promoting financial health, and delivering exceptional customer service. 

A few other fun facts about us. OppFi is one of the top consumer-rated financial platforms online, maintaining a 4.5/5.0-star rating on Trustpilot. We are a 2023 Crain’s Fast 50™ company and were named on Built In's 2023 Best Places to Work in Chicago.

What you get to do: 

Reporting directly to our Chief Strategy Officer - General Manager of OppFi, you'll drive the integrated marketing strategy for growth efforts across all channels, including affiliate, partnerships, direct mail, SEO, SEM, email, social media, display, and referral programs. As the leader and head of the overall marketing function, you'll lead a team of 14 marketers to develop long-range marketing plans for the company, while translating the overall strategy into tactical plans to achieve the company's annual and quarterly goals and objectives. The primary objective of this role is to drive measurable and scalable results through digital and traditional marketing channels while maintaining a strong focus on return on investment (ROI) and key performance indicators (KPIs). 

• Marketing Growth Strategy: Lead the development and execution of a comprehensive marketing vision and strategy aligned with the company's overall business objectives. Collaborate with cross-functional leaders/teams in Product, Operations, Credit Risk, Finance, Legal, and Compliance to ensure the integration of marketing initiatives into the broader business growth plans.
• Forecast-Budget Management: Build, maintain, and manage to a detailed loan originations forecast. Manage and allocate marketing budgets effectively across various channels and campaigns to achieve forecast at maximum ROI. Track and report on performance metrics on a weekly basis, ensuring forecast and budget adherence and driving cost-efficient campaigns.
• Team Leadership: Lead, mentor and inspire a team of 14 marketers. Set clear goals, create structure, ensure proper prioritization, provide feedback and guidance, and empower team members to achieve their full potential. Foster a culture of collaboration, innovation, and continuous improvement.
• Data-Driven Approach: Utilize data analysis, market insights, and customer behavior to identify growth opportunities and enhance marketing efforts. Implement testing and optimization strategies to continuously improve campaign performance. Develop a multi-touch attribution model to better connect marketing spend to business performance.
• Acquisition Marketing: Develop and execute a multi-channel acquisition marketing strategy that maximizes profitable acquisition of new customers across all channels including affiliate, partnerships, direct mail, SEO, SEM, email, social media, display, and referral programs. Identify and test new marketing channels or initiatives to accelerate profitable growth. 
• Partnership Management: Collaborate with external partners, agencies, and vendors to enhance marketing capabilities and leverage their expertise for campaign success.performance and meet or exceed KPIs.
• Lifecycle Marketing: Define and implement lifecycle customer email communications that guide our customers in a consistent tone and voice throughout their journey with our products from the day they apply to the day they pay off their loan.
• Executive Presence: Collaborate with senior leaders across the organization to define and drive our core business marketing growth strategy. Present regularly to the CEO, SLT and BOD.

What You’ll Bring to the Team:

• You have 12+ years of experience in consumer fintech or financial services marketing leadership roles, ideally in consumer lending.
• You have 5+ years of experience leading and managing a team. 
• You have experience developing and deploying strategies that drive product awareness, consideration, conversion, and advocacy and have managed multiple marketing channels including affiliate/display, partnerships, direct mail, SEO/SEM, email, social media, and referral programs.
• You are an inspirational marketing leader who excels at developing top talent and out-performing the ambitious goals you set for your team.
• You are analytical and data-driven in your approach to building and optimizing marketing strategies, campaigns and initiatives. 
• You're a collaborator at heart and easily influence decisions at senior levels.
• You're at your best in an energetic environment with plenty of ambiguity and interesting, challenging problems to solve.
• You consistently push the envelope and never settle for the status quo.

Reports to: Chief Strategy Officer

Job Level: Vice President 

The minimum salary for this role is $220,000. The total compensation package includes eligibility for performance-based bonuses as well as a 1-time equity grant based on level.

The actual offer, reflecting the total compensation package and benefits, will be at the company’s sole discretion, and determined by a myriad of factors including, but not limited to, years of experience, depth of experience, and other relevant business considerations.

Total Rewards and Benefits

OppFi offers a flexible remote environment, 401(k) matching program, and flexible paid vacation. Other benefits include medical benefits, dental and vision coverage, and tuition reimbursement. To support your wellness & growth, we provide monthly meditation and yoga classes and access to all LinkedIn Learning courses. We also offer Fringe, which is a lifestyle benefits platform that lets you decide how you want to spend your rewards from dozens of vendors like Uber, Doordash, and Urban Sitter. Dress code is casual. #LI-Remote

EEOC Statement: 

OppFi is an equal opportunity employer and does not discriminate based on any actual or perceived legally recognized protected bases under local, state, or federal law or regulations. Our goal as a company is to build an equitable workplace that actively works to dismantle systems of oppression in our processes, procedures, and interactions. We aim to help our employees thrive where they work and beyond. Check out our Culture page here.

OppFi is committed to the full inclusion of all qualified individuals. As part of this commitment, OppFi will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact our People team at [email protected]. 

Pursuant to the requirements of the California Consumer Privacy Act, OppFi is providing the "OppFi California Employee Privacy Policy", which details the categories of personal information collected and your rights under the policy. If you are a California resident, please review the policy here: https://www.oppfi.com/careers/