Head of Marketing

The Head of Marketing is responsible for overseeing all aspects of Perry Homes marketing initiatives, ensuring strong branding and relevancy in the markets. The Head of Marketing will develop and execute comprehensive marketing strategies to drive lead generation, increase brand awareness, and enhance customer engagement. The ideal candidate will have a deep understanding of the residential homebuilding industry, a strong track record of success in marketing leadership roles, and the ability to inspire and lead a high-performing marketing team.

Essential Duties and Responsibilities

• Develop and implement strategic marketing plans that align with the company's goals and objectives.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to ensure the achievement of departmental goals and individual development.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, social media, events, and other relevant platforms.
• Collaborate with cross-functional teams such as sales, Customer Experience, IT, and finance to ensure alignment and integration of marketing efforts across the organization.
• Build and maintain strong relationships with external stakeholders, including digital advertising agencies, media outlets, influencers, and other strategic partners.
• Monitor and analyze marketing performance metrics, provide regular reports and insights to senior leadership, and make data-driven recommendations for continuous improvement.
• Manage the marketing budget, allocate resources effectively, and ensure optimal ROI on marketing investments.
• Conduct market research and analysis to identify emerging trends, customer preferences, and competitive landscape to inform marketing strategies.
• Develop and steward the Perry Homes brand identity, ensuring consistent messaging and visual representation across all marketing collateral, websites, and communication channels.
• Stay abreast of industry trends, market dynamics, and technological advancements to identify new opportunities and innovative marketing approaches.
• Frequently must complete projects on very short notice with extreme time constraints.
• Maintain high level of decorum and professionalism.

Leadership Competencies

• Models Leadership
• Takes Ownership
• Adapts & Adjusts
• Connects & Serves
• Develops Talent
• Communicates with Impact
• Thinks Strategically
• Drives for Excellence
• Improves & Innovates

Job Competencies

• Communication/Building Relationships
• Performance Management
• Strategic Thinking
• Creativity/Innovation
• Business Acumen
• Decision Making

Supervisory Responsibilities

• This position directly supervises personnel in the Marketing department.

Qualifications

• Bachelor's Degree with concentration in Marketing, Communication, or Business preferred.
• Requires at least 6 years of relevant senior marketing and management experience.

• Proven track record of successful marketing management and strategic planning experience.
• Strong leadership skills.
• Polished presentation and interpersonal skills.
• Analytical business approach to measure effectiveness of marketing efforts.

• Demonstrated computer skills including a working knowledge of MS Office products, including Outlook, Excel, Word, and PowerPoint.
• Current, valid Driver's License with acceptable driving record.

Full Benefits Package

• Health, Dental & Vision
• 401(k)
• Life, Short-Term and Long-Term Disability Insurance
• Employee Assistance Program
• Health Savings Account
• Holidays
• PTO Leave
• New Home Discount
• Perry Homes Family College Fund
• TalkSpace
• Pet Discount Program

Perry Homes is closely following the Coronavirus Disease (COVID-19) and implementing processes that promote candidate and employee safety. Out of an abundance of caution, our interviewing process will now be held virtually via Microsoft Teams.

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***

Perry Homes is an Equal Opportunity Employer