Head of Marketing

We are a venture-backed, knowledge automation tech company with a cutting edge, AI driven, SaaS platform to automate the right answers for the people that need them most.  

Our platform plugs into a company’s content systems, learns from the data, and then helps employees respond to queries without hunting for information. Without Shelf, the average worker currently spends 19% of their time tracking down answers, and COVID-19 made it worse. 

Our goal is to turn every customer service representative into a super-agent by helping them find answers to questions instantly. We provide immediate Day 1 ROI for some of the world’s top brands and enterprises right now.

Our mission is to empower humanity with better answers everywhere and our vision goes far beyond solutions for contact centers.  

Job Description: 

The Head of Marketing will drive Shelf revenue, GTM strategy, demand generation, and brand awareness to promote the growth of our Knowledge Management platform. Our platform combines AI with modern SaaS infrastructure and a simple user experience to help agents and customers get the answers they need–on-demand. 

The Head of Marketing will lead and direct Shelf’s brand and marketing strategies, they’ll set and achieve targets, and establish relationships with the media and clients. In addition, this person will have  a proven track record of being a keen multitasker and who thrives in a competitive environment. Outstanding candidates have extensive experience developing brand and marketing strategies for new products within a SaaS driven environment or innovative technology start-up. The Head of Marketing must be able to make recommendations about marketing strategies, to the C-Suite, and action those strategies expeditiously in a fast-paced, deadline-driven environment.

The goal is to optimize and amplify a best-in-class, impactful and innovative marketing operation that takes Shelf from our recent $50M B-round to C, D, IPO, and beyond.  We are interested in intellectually curious, motivated people who have a growth mindset and get energized each day to seize a massive opportunity. If this sounds like you, come and join us!

What We’re Looking For:

• Drive demand for Shelf across all digital channels at every stage of the buyer journey.
• Accelerate Shelf growth through creative and effective digital marketing and ABM campaigns that create new sales pipelines and drive expansion revenue.
• Develop a deep understanding of ideal customer profile roles, needs, motivations, and purchase processes for each Shelf target market.
• Experiment, optimize and scale digital marketing programs, including the shelf website, PPC, SEO, advertising, email, chat, and social to increase engagement, conversion, and ROI.
• Build and manage world class marketing operations.  Oversee all Shelf marketing websites, databases, automation tools, integrations, and management reporting.
• Deploy state-of-the-art marketing metrics, including full funnel multi-touch attribution, to instill understanding of marketing impact and accountability across the entire marketing organization.
• Work closely with sales, field marketing, community marketing, product marketing, partner marketing, content marketing and corporate marketing to execute integrated marketing campaigns across specific segments, channels, and regions.massive opportunity. 
• Partner Management: Create enablement materials, attend and host webinars, participate in events, and develop product one-pagers to enhance partner relationships and drive success.
• Event Management: Oversee booth design, swag design and management, create and run promotions, and the creation of support materials to ensure impactful and memorable event experiences.
• Analyst Management: Lead analyst pitches, coordinate vendor briefings, manage the MQL wave, and maintain strong analyst relations to effectively position Shelf within the market.

If you are a highly motivated individual with a proven track record of success and a passion for driving the adoption of innovative knowledge management solutions and AI technology, we invite you to apply for this exciting opportunity. Join our team and play a pivotal role in accelerating the growth of Shelf, empowering organizations to unlock the full potential of their knowledge assets.If this sounds like you, come and join us!

What You Bring:

• Demonstrated expertise generating digital demand across all online media.
• Deep strategic enterprise SaaS marketing experience and expertise.
• Strong technical acumen and broad knowledge of internet marketing technologies.
• Proven ability to manage people effectively, fostering a collaborative and supportive team environment.
• Experience in building and optimizing processes to streamline marketing operations and drive efficiency.
• Ability to understand and analyze metrics effectively to track performance, identify trends, and optimize marketing efforts.
• Deep experience sharing those metrics with the C-Suite in a way that helps drive strategic decisions regarding the overall marketing function of Shelf.
• Adaptive and open to change, with the ability to thrive in a dynamic and fast-paced environment.
• Bachelor’s degree required in Marketing; MBA a plus.

Why You'll Love Working With Us:

• We believe in excellence and we make each other better.
• We learn from our mistakes and we come back stronger.
• We’re curious, and we love to learn from one another. 
• We’re accountable to each other. 
• Innovative Culture: We're always pushing the envelope and looking for new ways to grow and improve. You'll be part of a forward-thinking team that values creativity and innovation.
• Impactful Work: Your work will have a direct impact on our company's success and the well-being of our employees. You'll be making a difference every day.

What We Offer:

• Competitive starting salary, with additional bonus opportunities (based on team and individual investment performance)
• Generous equity grant in the form of company stock options
• Comprehensive health, wellness, benefit packages

Location:

Stamford, CT

Why Shelf:

• According to MarketWatch in November 2022, the global knowledge management market size was valued at US$405 Billion in 2021 and is expected to expand at a CAGR of 18.12% during the forecast period, reaching US$1.1 Trillion by 2027
• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others
• Our platform has been consistently rated #1 for overall usability by Gartner Digital Markets, and has received Easiest to Use, Easiest to Admin, and Highest Adoption awards from G2., and product of the year and innovation awards from leading publications, such as CIO Review. 
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row
• We now have over 100 employees in multiple U.S. states and European countries, and we have ambitious hiring goals over the next few months