Head of Marketing

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

The Head of Marketing plays a key role in developing the business’s future through the marketing community. Putting our customer’s experience with our marketing activity first, this role will play an important part in driving customer satisfaction through marketing excellence which includes Marketing best practice and data driven insights at its core. The Head of Marketing will drive the HIMSS, Agriculture and Aviation portfolio’s growth with customer centricity at top of mind.

The ideal candidate will have a proven track record in effectively collaborating with different teams and leading through influence & direct feedback, growing and scaling the business with sound abilities in change management.

Responsibilities:

• Drive the fusion of a strategic, long-term vision with practical short-term marketing tactics and measurements of KPI’s
  • Audience acquisition and engagement
  • Database growth
  • Data quality
  • Customer and prospect engagement, conversion and experience
• Balance creativity and innovation with data-led decision making to deliver against strategic goals
• In partnership with commercial marketing leads, cultivate and demonstrate a positive high-performance culture within the marketing function and across wider business, including development support, growth opportunity plans, upskilling and creating space for innovation at all levels.
• Supporting effective, transparent and metrics based people management including:
  • Setting clear expectations and objectives
  • Providing regular and structured feedback & coaching sessions to drive a high-performance culture
  • Initiating recognition programs to reward and recognize individual and team achievement
• Cement focus on customer experience and market understanding to ensure evidence-based decision making.
• Ensure rigor and consistency in collecting customer data and measurements of data, delivering customer insight programs for continuous improvement
• Own marketing service vendor relationship vetting and negotiation
• Support development and iteration of marketing team structures, ensuring competencies and capabilities are in place to deliver against strategic goals
• Ensure marketers and the wider business are living a customer-first mentality focusing on continuous experience improvement and delivery of best-in-class products

The pay range for this position is $178,500 - $220,000 depending on experience 

This posting will automatically expire on 4/8/2024

Qualifications

• Strong business acumen and analytical skills with the ability to construct and evaluate approach to solutions to maximize ROI.
• Excellent knowledge of the marketing technology ecosystem
• Experience of recommending and implementing marketing, media and event technology
• Proven track record of maximizing operational
• Experience and ease establishing external relationships with partners, vendors, and clients, alike.
• Must be a strong collaborator, working well with many types of personalities.
• Proven success navigating large corporate environments, leveraging matrixed resources, services, and platforms.
• Understand and values diversity with businesses and teams

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include: 

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO, rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, parental leave, and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app, and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.

See how Informa handles your personal data when you apply for a job here.