Head of Marketing

About Butter:

Modern subscription companies accidentally lose up to 20% of their total customer base each year due to churn caused by legitimate payments failing (passive churn). These payments fail either because they are falsely detected as fraud or because of archaic systems in an aging payment ecosystem. 

Butter uses patented ML and AI to deeply understand the real-time state for any given payment and then optimizes for success. Butter offers a free payments assessment to validate a customer’s found revenue opportunity. Butter integrates with existing payment processors and subscription management providers. Butter’s pricing is a success fee tied to the revenue we recover. 

Butter’s Recover solution increases merchant overall subscription revenue up to 10%! Since inception, we have given a portion of revenue back to causes that support our mission of enabling anyone anywhere to have access to the things they deserve and need (like education, hygiene, and capital). 

Butter is well funded by leading investors – including Atomic and Norwest Venture Partners– and offers a competitive benefits package including unlimited PTO, 401k, and comprehensive health insurance. The salary range for this position is $145,000 - $305,000. 

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply. 

About the role:

We are seeking our first executive marketing leader to build and scale a team across brand development, content creation, and demand generation to accelerate the customer journey from awareness, interest, and adoption through to champion.

You’ll thrive in this role if you enjoy working as a player coach, developing a vision for marketing, inspiring your team, and collaborating with your peers in product, sales, and customer success. As the brand visionary and evangelist, you’ll differentiate Butter in the market, drive brand affinity and generate predictable demand and revenue. 

Key responsibilities: 

- Lead and mentor the marketing team, providing guidance, fostering professional growth, and setting clear goals and KPIs for the team to drive accountability and success

- Refine and optimize Butter’s go-to-market strategy, built on a well-defined view of market needs, competitive landscape, customer discovery, partner ecosystem, and other relevant inputs.

- Expand our product marketing foundations to articulate and document company/category positioning, ICP and buyer personas, product messaging, and user acquisition channels.

- Position Butter as the payment recovery platform category leader; define and evangelize category tenets.

- Own and drive sales enablement, product launches, and strategic partnerships, developing competitive intelligence, product collateral, sales tools and training materials that accelerate the path from inquiry to customer.

- Establish a content strategy and lead the team in developing high-value content assets that tell a story that drives awareness and interest from buyers.

- Build our demand generation strategy fueled by content, with an emphasis on driving dark social, word-of-mouth, influencer-driven demand, owned content, podcasts, blogs, videos, customer testimonials, etc., as well as events and sponsorships.

- Establish and report on KPIs and ROI across the funnel; identify the optimal budget and channel mix that will maximize LTV relative to CAC.

- Develop rigor around testing, optimization and forecasting to ensure marketing efforts lead to predictable business outcomes and continuous improvement. 

Qualifications: 

- 10+ years in marketing including experience scaling a B2B SaaS/PaaS company from early- to mid-stage ($5M-$20M).

- Experience integrating strategies across product, marketing, sales, and customer success to achieve revenue goals

- Strong product storyteller and advocate; able to build and scale content to evangelize a category

- Strong understanding of the role of content across marketing channels, including knowledge in SEM/PPC, SEO, display, social, video, podcasts, etc.

- Bias toward action; comfortable being hands-on, defining the company’s first resource needs and marketing plan, and using budgets judiciously as we build to scale

- Data-driven doer; able to understand and interpret data, and use insights to optimize performance and inform future actions

- Exceptional communicator; able to identify and develop hard-hitting messaging and pithy copy

- Poise and presentation skills as a company spokesperson in front of customers, partners, industry analysts and press

- Skilled collaborator; able to influence and motivate cross-functional team members, even those that don’t report to you