Head of Marketing and Communications

As Opto’s first full-time marketing hire and head of the discipline, you will play a key role in shaping our voice, developing and executing a digital marketing plan, and building a community around our brand. You will be responsible for helping us tell Opto’s story and the stories of our customers, partners, and expert network. You will also play an important role in managing Opto’s message through non-traditional channels, such as exclusive events and roundtables. 

You will be involved in long-term strategy as well as highly tactical day-to-day execution. Reporting directly to the CEO, this is a rare opportunity to help an early-stage, mission-driven company grow and succeed.

Your Day-to-Day

• Develop content, digital, and event marketing plan and goals and execute against both
• Collaborate closely with the founding team, designers, content team, investment research, and advisory services to develop and refine brand messaging, build top of funnel and segmentation strategy, and optimize customer-facing materials for maximum impact
• Work closely with our external PR agency on content and communications strategy, and project manage asset creation for paid and earned media
• Stand up and maintain an internal communications function
• Plan and execute exclusive community events for our network of customers, potential customers, fund managers, and partners
• Oversee communications for company announcements in partnership with our PR agency
• Grow brand following through email marketing and social media
• Cultivate online and offline relationships with influencers in the private investment and wealth management space
• Build infrastructure to monitor appropriate metrics for user and prospect engagement with content and direct marketing campaigns
• Help manage the content distribution process, incorporating SEO best practices
• Perform market research and engagement data analysis to understand messaging effectiveness to evolve our brand and marketing touchpoints across website, email, and third-party channels

You are an experienced, strategic, and creative individual who is excited to lay the foundation for a young company’s marketing strategy. You enjoy leveraging  established and emerging social media channels, finding new and creative ways to express a company's brand,  and expanding the company’s reach across different channels. You love being a champion of the community, working to create a modern editorial content strategy that is participatory with our audience of wealth and fund managers. 

You understand how to use events, social media, and editorial content to strategically build brands, capture attention, and inspire engagement. You have developed creative social media marketing campaigns (preferably for FinTech brands) that have been culturally resonant. You have a deep understanding of the capabilities and behaviors of social platforms and understand how to leverage a broad network of partners to build familiarity and trust with a brand.

Required Skills

• 8+ years of marketing experience at a fast-growing company
• Articulate storytelling. Ability to speak and write with passion and clarity
• Community building. You have built and cultivated networks of experts and customers through exclusive, high-quality events
• Deadline-driven. You can move fast to create high-quality content in an evolving environment
• Clear communication. Skilled at converting complex concepts into simple explanations
• Breadth. Experience working across a wide variety of marketing channels including media, influencer marketing, and content within a startup environment with limited resources
• Creative sensibility. Strong intuition and understanding of what makes great creative; proficient working with and giving direction to designers
• Action-oriented. Excited about rolling up your sleeves to get things done

• Attentive to detail. You take pride in what you produce, and recognize the importance of quality to brand identity

Bonus Skills

• Experience in content marketing and working on a brand from an early stage
• Familiarity with legal and compliance rules in the finance industry
• Experience with data-intensive analysis of market, usage, and engagement data

All full time employees at Opto enjoy:

• Significant equity
• Health, dental, and vision
• Unlimited PTO
• Retirement savings plan (401k)
• Learning & WFH stipends