Head of Marketing, Lyft Business

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To create the best ride for all, we start with our own community by creating an open, inclusive, and diverse organization where all team members are recognized for what they bring.

Lyft Business provides affordable transportation solutions to help organizations move the people they serve — employees, patients, customers, and more. We help organizations drive their business forward through on demand rides and transportation solutions. With an evolving and growing business audience, the opportunity is for Lyft to be the leading transportation solution for enterprise and small businesses across use cases such as employer solutions, healthcare, automotive, hospitality, and others. 

We are looking for an experienced B2B marketer to serve as Head of Marketing for Lyft Business. This leader will manage all dedicated business marketing functions both B2B and B2B2C functions across growth marketing, product marketing, operations, and content, reporting to Lyft’s VP Marketing. This individual will create the overall vision, strategy, and plan to accelerate growth of this important business and influence executive decision-making to unlock broad scale business impact. This role will form deep partnerships with Lyft Business executives across product, sales, operations, and other functions to ensure marketing can develop, launch, and grow successful B2B solutions. This individual must be analytical, inspiring, thrive in fast-paced matrixed organizations, and have a bias for action. Strength should include developing creative business growth strategies and leading a happy and high performing team across all marketing functions to execute acquisition, expansion, and retention initiatives that achieve revenue growth targets and build long term trust for the brand.

• Develop, evangelize, and enable industry-leading B2B2C marketing vision, strategy, and plans across business growth, product marketing, operations, and content org to accelerate growth of bookings, MQLs, activation, and leadership brand
• Expand the overall marketing funnel growth strategy across product development, traditional SAAS B2B GTM, inbound and outbound marketing, lifecycle marketing, account based marketing, and paid and organic channels
• Develop strategies for integrated marketing and targeted demand generation campaigns ensuring highest quality, impact, and velocity in partnership with marketing, sales development, sales operations, and other teams
• Develop inbound and outbound demand generation strategy for online and offline channels including email, web, paid search and social, programmatic, retargeting, direct mail, events, webinars, account based marketing, content syndication, and more
• Measure, report, and evangelize impact of marketing investments and advocate for further investment to support business goals
• Manage and lead a happy and high performing B2B business marketing organization, offering inspiring leadership and mentorship at all levels of the company
• Synthesize complex data, influence executive decision-making, and drive organizational change to unlock broad scale business impact
• Be the voice of the company at all levels internally at Lyft and externally as a representative of Lyft

• 12+ years business marketing experience in a fast paced environment, ideally with an enterprise SaaS product or B2B and B2B2C marketplace
• 10+ years in a leadership role with experience leading growth marketing and product marketing teams
• Experience with Salesforce, Pardot, Marketing Automation and CMS platforms, measurement tools, Ad platforms (Google, Meta, LinkedIn), LeanData, Mode, DemandBase, and ON24.  
• Data-driven executive who has developed shared measurement and tracking of growth marketing and product marketing programs
• Excellent budget and project management experience and demonstrable results with multi-channel marketing campaigns
• Proven experience scaling growth (ex. inbound/outbound marketing, Email marketing, Web experiences, events, lead nurturing, account based marketing (ABM), etc.)
• Portfolio of compelling content marketing programs that helped drive B2B customer acquisition, engagement and increase industry credibility
• Entrepreneurial mindset and enthusiasm for creating new data-centric experiments and utilizing new marketing channels
• Able to work in a fast paced work environment balancing both short and long term priorities

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

Until further notice, Lyft employees working in the United States and Canada in any capacity (on a daily or hybrid schedule, remote, or as a visitor) are required to provide proof that they are fully vaccinated and up to date against COVID-19. Fully vaccinated and up to date means an employee has: 1) received all recommended doses in a primary series of COVID-19 vaccine; and 2) either has received a booster dose or is not yet eligible to receive a booster dose but will do so when eligible. Lyft will maintain records associated with your vaccination history in a way that is compliant with all relevant Federal, state and local laws. Exceptions to this requirement are employees who require religious or medical exemption as approved through Lyft's accommodations process. New employees must provide proof of full vaccination or receive an accommodation exception approval prior to their start date.

This role is work-from-anywhere, excluding the following states and all U.S. territories: Kansas, Mississippi, Oklahoma, West Virginia, Puerto Rico.