Head of Marketing (Open LMS) COL, Remote

OpenLMS is hiring for a Senior Director of Product Marketing to lead our Global Marketing team.

In this role, you will own the marketing plan from concept to execution and act as a core member of our Executive Leadership team. You’ll bring a strategic, opinionated and results-driven mindset coupled with a passion for developing the members of your international marketing team.

The company

Open LMS is a Moodle-based Learning Management System that helps educators improve the learning experience and outcomes of millions of learners across the globe. In partnership with our community of educators, we continually innovate to better enable educators, parents, and learners of all types to teach, learn, connect, and communicate whenever they want and wherever they are. Most importantly, we help every student achieve their full potential through access to lifelong learning.

For more information about Open LMS, please visit our website, and to get a feel for our culture and meet members of the team, hit our YouTube channel.

The role

Are you a proven Marketing Growth Leader looking for an opportunity to continuously drive and improve the brand, personality, and business results while taking on new challenges and advancing your career? Do you believe a company’s “product” includes every point at which clients or prospects interact with the company? If yes, and you’re an enthusiastic leader with the ability to balance big-picture thinking with a nimble “try it, measure it, refine and repeat” mindset, we have the perfect job for you!

We are looking for a Senior Director of Marketing to join our team and help us drive bottom-line growth. We are looking for a thoughtful leader who will own both strategic and tactical execution across the entire marketing mix. This will include accountability for core growth metrics such as: brand awareness, opportunity generation, pipeline generation, and marketing efficiency from planning to execution.

We want to use creative, nimble, cost-effective strategies to help the business acquire and retain customers. We are looking for someone who is obsessive, curious, analytical, and knows how to set growth priorities, identify channels for customer acquisition, measure success, and scale growth. It’s important to us that our next marketing leader brings a data-driven mindset to inform, evaluate and continually improve how we invest our time and budget across our different marketing channels. 

At OpenLMS, you’ll have the opportunity to lead a small but mighty marketing team and work cross-functionally with other teams like sales, product and customer success. You’ll also partner with our group central services who will provide support in areas such as paid media, SEO, website optimization, content and events. 

This role will suit an experienced Marketing leader with experience of scaling a SaaS business to the next level. The role is remote based but will require some occasional travel to Nashville, Tennessee and other locations as deemed necessary.

Why us?

Like you, we’re passionate about growth, change, and challenging ourselves to our work better and smarter year after year. In this role, you’ll be a key player in our growth. This is your chance to work with a group of people who want you to be opinionated about the work we do and how we do it. We welcome your thoughtful challenge, curiosity, creativity and data-led ideas.

What you’ll be doing

As our ideal candidate you will be ambitious and eager to advance in the next stage of your career. You’ll bring both a people focus and a metrics-driven mindset to the role. You’ll have experience growing a SaaS business in excess of USD $25m annual revenue and can:

● own, drive, and contribute to the Global strategy across all marketing channels.

● create, implement and drive multi-channel marketing and growth strategies to maximize global growth (brand awareness, customer acquisition, and revenue retention) 

● effectively manage marketing spend in line with the growth and business strategy and make positive impact on our regional and Global P&L

● perform regular and consistent analysis of all channels and identify key success metrics

● maintain constant awareness of market positioning amongst competitors, using data and insight to suggest creative and bold ways to improve the brand proposition within the market

● be a customer champion, spearheading robust data-driven initiatives to grow overall reach and optimize each stage of the customer journey

● provide forecasting and reporting of performance to the Managing Director & wider Executive Team

● collaborate and leverage cross-functional marketing services teams to develop briefs and operational execution plans 

● develop, lead and coach an international Marketing team

● support a wide network of global channel partners in driving marketing initiatives in many regions and languages

● align and support department heads (CS, Sales, Product) to maximize operational efficiencies across the business

● test, launch and scale growth opportunities and channels with a global vision

Skills and qualities

We’re looking for great people who will contribute to a culture that cares about team members, clients, prospects, and our business results. We’re excited to learn from you, as well as teach and support you as needed.

You should be:

● Kind, constructive, thoughtful and collaborative.

● Curious, organized, and methodical in your approach to developing and continually refining marketing programs that drive measurable results.

● Experienced with a nimble, scalable, modern tool-based marketing environment.

● Knowledgeable of SEO factors and key algorithm updates.

● Familiar with web analytics and A/B testing tools.

● Capable of nurturing a global team in varied time zones.

● Able to apply strong analytical and problem-solving skills to complex issues.

● Experienced in or familiar with growth hacking concepts and experimental mindset

● A leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives.

● Arriving with excellent written and oral communication skills, and a great appreciation for specificity, simplicity, and humanity in copywriting. 

Open LMS is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.