Head of Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Marketing in the United States.

Join a fast-scaling digital finance and crypto-focused organization operating at the forefront of wealth innovation. In this role, you will define and drive localized marketing strategy for the US market, shaping how high-value investors discover, engage with, and adopt modern digital asset solutions. You will act as a key strategic connector between global growth, product, creative, and analytics teams, ensuring that local market insights translate into measurable performance impact. This position combines strategic leadership with hands-on execution, with a strong focus on customer acquisition, brand positioning, and lifecycle optimization. You will play a central role in understanding the US crypto and fintech ecosystem, identifying growth channels, and improving conversion across the full funnel. Ideal for a senior marketing leader with strong analytical depth and market expertise, this role offers the opportunity to influence both strategy and execution in a rapidly evolving industry.

• Lead local marketing strategy for the US market, acting as the bridge between regional opportunities and global growth, product, creative, and analytics teams.
• Develop and maintain deep market intelligence on the US crypto and financial ecosystem, including media, influencer networks, affiliate channels, and key distribution opportunities.
• Design and execute high-net-worth individual (HNWI) acquisition strategies, including persona development, targeting frameworks, and localized messaging approaches.
• Optimize customer acquisition funnels by analyzing key touchpoints such as landing pages, onboarding flows, and support resources, and driving improvement initiatives with central teams.
• Translate complex data and market insights into actionable growth hypotheses, testing strategies, and performance optimization plans.
• Adapt global brand messaging and value propositions to ensure cultural relevance and resonance within the US market.
• Monitor brand reputation, sentiment, and emerging risks, and proactively recommend mitigation strategies when needed.
• Collaborate closely with cross-functional teams to prioritize growth initiatives and ensure alignment on execution and outcomes.
• Contribute to performance tracking and reporting against key KPIs, including funded accounts, LTV, and market penetration metrics.

Requirements

• 7–12+ years of experience in senior marketing, growth, or digital strategy roles, with strong expertise in the US market.
• Proven ability to define positioning, messaging, and channel strategies that drive measurable business outcomes.
• Deep understanding of crypto, fintech, or digital asset ecosystems, ideally with hands-on usage and market familiarity.
• Strong analytical skills with experience working with tools such as GA4, attribution platforms, and competitive intelligence systems.
• Experience designing and executing customer acquisition strategies for high-value or high-net-worth customer segments.
• Strong stakeholder management skills with the ability to align global and local priorities effectively.
• Ability to translate complex data into clear, actionable insights and growth strategies.
• Entrepreneurial mindset with strong ownership, structured thinking, and execution discipline.
• Experience working in fast-paced scale-up environments; prior exposure to fintech or crypto organizations is highly desirable.
• Existing network within relevant marketing, crypto, or digital finance ecosystems is a strong advantage.
• Leadership capability with potential to build and mentor local teams as the market scales.

Benefits

• Competitive compensation package with performance-based bonus structure.
• Hybrid working model offering flexibility between remote and in-office collaboration.
• Dedicated learning and professional development budget.
• Comprehensive health and wellness benefits.
• Regular team events and collaborative culture initiatives.
• Opportunity to shape and scale US market strategy in a high-growth digital finance environment.
• Exposure to cutting-edge developments in crypto, fintech, and digital wealth ecosystems.
• High-impact leadership role with direct influence on growth, positioning, and market expansion.