Head of Media

The role:

Moonbug Entertainment is looking for a Head of Media. You will lead the vision rollout of our advertising products ensuring we evolve our offering to stay on top of emerging market trends. You will oversee the media strategy and execution of digital campaigns across all platforms including reserved IO, programmatic, social and retail media, ensuring the right messages are delivered to the right audience across the variety of digital platforms. You will lead the vision and rollout of our advertising products ensuring we evolve our offering to stay on top of emerging market trends. You will oversee the media strategy and execution of digital campaigns across all platforms including reserved IO, programmatic, social and retail media, ensuring the right messages are delivered to the right audience across the variety of digital platforms.

This role will require you to work full time in the Los Angeles Office.

Responsibilities

• Set the roadmap; evaluate, optimize, build and roll out our media product offering across YouTube, CTV, social and retail media
• Identify key opportunities and trends to capitalize on emerging channels such as retail media, in-game advertising, partnerships, sponsorships, and more
• Lead planning and implementing media strategies for client campaigns, ensuring that campaigns meet the client's goals
• Partner with the sales team, creative team and integrated strategy team to develop ROI focused media strategies
• Expert across the Media Lifecycle; Strategy, Planning, Buying, Delivery and Optimization
• You'll oversee media plan development, creating media plans that are strategically and executionally sound
• Review all plans to ensure quality and flawless execution can be achieved
• Work closely with Advertising Operations to ensure strategies are implemented and delivered against
• Translate campaign learnings into actionable insights that inform new products and media recommendations
• Optimize pricing models, inventory allocation, and campaign execution to maximize revenue potential
• Ongoing pricing analysis for marketplace competitiveness
• Lead our measurement agenda, identifying and implementing strategic partnerships
• Stay current on all industry trends and provide internal recommendations as relevant

Requirements

• 12+ years' experience in digital media, media agency background preferred
• Experience in kids advertising preferred
• A deep understanding of digital media and proven industry disrupter with a forward-thinking creative mindset
• Proficiency with YouTube, social platforms - Meta and TikTok & Amazon
• Excellent strategic media planning skills with the ability to identify, prioritize, and execute high impact campaigns and initiatives
• Deep understanding of both brand and performance marketing, the funnel and KPIs
• Strategic self-starter with ability to navigate cross-functional teams
• Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
• Able to prioritize, multi-task and work under pressure in a fast-paced environment
• Excited by the opportunity to impact a rapidly growing business
• Self starter with a problem solving mindset and critical thinking abilities

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Free Food & Snacks
• Wellness Resources
• and more!

Salary $175K-200K+ DOE