Head of Multi-Channel, Advertising and Promotion (m/f/x) - DACH

To strengthen our Commercial Affiliate in Hattersheim (Greater Frankfurt Area), we are currently hiring a

Head of Multichannel, Advertising and Promotion (m/f/x) - DACH

(Fulltime / permanent)

Internal Title: Senior Manager

The Opportunity

The Head of Multichannel, Advertising and Promotion drives the development and implementation of CSL Behring's Multi Channel and Digital strategies for Germany, Austria and Switzerland (DACH Cluster). Additionally, the position leads traditional advertising efforts and ensure efficient delivery for the affiliate.

The Head of Multichannel, Advertising and Promotion is responsible for defining the strategy, design, and implementation of an integrated suite of multi-channel and digital marketing tools and applications. In addition, he is leading and managing a team of professionals focused on delivering digital and analog promotion and infrastructure services.

The Role

• Lead and manage a team of professionals, including a Manager Advertising & Promotion, one Senior Consultant Advertising and Promotion and one Content Manager.
• Fostering a high-performance culture, and promoting individual growth and development.
• The incumbent will serve as the primary point of contact for all Omnichannel-related inquiries across the DACH region and act as a business partner to support the business units in implementing their strategies. (strong implementation drive needed)
• Maintain, develop and manage a set of processes, tools and technologies and collaborate with internal stakeholders, particularly in Marketing, Sales, Medical Affairs and Market Access, to ensure beneficial application of this toolbox.
• Act as digital ambassador for the affiliate, providing leadership in the creation and use of digital platforms within and outside the affiliate.
• Continuously monitor latest trends in online and offline media and emerging channels
• Enable the DACH Cluster to successfully execute multi-channel campaigns, including digital content creation and rollouts according to previous customer insights and customer journeys. Furthermore ensure a timely and quality accurate consulting and production services for all A&P initiatives and materials.

Your Skills and Experience:

• Studies (Master or similar) in Business Administration, IT or Natural Sciences / Medicine
• At least 3-5 years of experience in sales or as a product manager or a comparable position
• First experiences in leadership and team-building skills
• Good understanding of the pharmaceutical industry and ideally of commercial functions
• Knowledge of CRM systems (e.g., Siebel, salesforce.com) as well as MS Office (especially Excel, PowerPoint)
• Very good knowledge of social media channels
• Experience in project management is an advantage.
• Interest in trends and developments as well as a high level of initiative, innovative spirit, entrepreneurial thinking, structured mindset, and analytical skills
• Strong "can do" mentality and independent implementation attitude
• Experience in leading small teams
• The job requires excellent communication skills. A good command of English is needed.

Reporting Relationship:

Role that this position reports to: Head of Affiliate Operations DACH

Roles that report to this position: 1 Manager Advertising & Promotion, 1 Senior Consultant Advertising and Promotion and 1 Content Manager

What we offer

• A comprehensive and inclusive benefits package, including options for life insurance and retirement plans.
• Hybrid work models
• Two additional leave days for your personal wellbeing.
• Learning opportunities with our CSL Academy.
• Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.

#LI-MW1

Our Benefits

We encourage you to make your well-being a priority. It's important and so are you. Learn more about how we care at CSL.

About CSL Behring

CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring.

We want CSL to reflect the world around us

As a global organisation with employees in 35+ countries, CSL embraces diversity and inclusion. Learn more about Diversity & Inclusion at CSL.

Do work that matters at CSL Behring!